New Partnership Between Sports Ecosystem Promotion Council and NPB

Exciting Collaboration Between C-SEP and NPB

On October 7, 2025, the Sports Ecosystem Promotion Council (C-SEP), headquartered in Shibuya, Tokyo, announced a partnership with the Nippon Professional Baseball (NPB), based in Minato, Tokyo. This strategic partnership aims to foster cooperation in various areas that will benefit both organizations and the greater sports community.

Overview of the Partnership

This collaboration will focus on the following key aspects:
1. Mutual Information Sharing: Both entities will share relevant information regarding their initiatives, which will help align their efforts.
2. Event Collaboration: The two organizations will work together in organizing events, thereby expanding their reach and impact.
3. Participation in Meetings: NPB representatives will actively participate in meetings held by C-SEP, facilitating a robust dialogue between the two organizations.
4. Promotion of Exchanges: The partnership aims to enhance exchanges between their respective members, thereby strengthening the overall sports ecosystem in Japan.

Insights from NPB’s President

Mr. Tadayoshi Sakakibara, President of the NPB, expressed his enthusiasm about this new alliance. He noted, "We are very pleased to establish a partnership with the Sports Ecosystem Promotion Council. C-SEP has made significant strides in addressing priority issues, including combating illegal sports gambling, which resonates deeply with our organizational goals. Their international network offers vital support, complementing our long-term commitment to protecting players from corruption and anti-social elements."

Mr. Sakakibara further emphasized that through collaboration with C-SEP, NPB intends to share expertise with domestic sports organizations and deepen its partnerships with global sports authorities. This cooperation will not only enhance the integrity of sports in Japan but also contribute to the industry's growth and value enhancement.

Vision from C-SEP’s Chairman

Mr. Hironori Inagaki, Chairman of C-SEP, also expressed his pride in the newly formed partnership. He highlighted that NPB has been a cornerstone in delivering dreams and excitement to people through baseball, thus playing a crucial role in shaping Japan's sports culture.

C-SEP boasts a diverse network of over 115 member companies, gathering knowledge and resources to drive innovative initiatives. The partnership allows C-SEP to merge its vast resources with NPB's insights and accomplishments, paving the way for the creation of new values and sustainable practices within the sports industry.

Moreover, C-SEP remains committed to collaborating with international bodies, such as the European Council, to tackle issues related to illegal sports gambling, particularly focusing on protecting players from manipulation. Moving forward, C-SEP will work closely with NPB to implement various initiatives aimed at safeguarding athletes.

Impact on the Sports Industry

This partnership marks a significant step towards enhancing the integrity and professionalism of the sports industry in Japan. By combining their efforts, both organizations aim to tackle pressing challenges while fostering a culture of fairness and responsibility within sports.

As both C-SEP and NPB embark on this journey together, the potential for transformative changes within the sports ecosystem is immense. This collaboration not only underlines the commitment of both organizations towards better sports governance but also signals a promising future for the sports landscape in Japan. Together, they are poised to create a more vibrant and sustainable environment for athletes and fans alike, ensuring that sports continue to inspire, entertain, and uplift society as a whole.