Healthy Innovation in Fast Food: FANCL and Shibu Soba Collaborate
On July 17, FANCL, a pioneer in health foods, and Shibu Soba, a popular station soba brand operated by Tokyu Gourmet Front, will launch a special menu item called "Green Tempura." This unique dish features a blend of FANCL's 100% domestic kale juice, bringing a nutritious twist to traditional Japanese fast food.
The Green Tempura Experience
The centerpiece of the Green Tempura is its vibrant coloration and fresh taste, highlighting the freshness of deep-fried kale. Made to pair perfectly with soba and udon noodles, this dish promises to satisfy cravings for both taste and nutrition. Each piece of tempura includes approximately 40 grams of fresh kale, which accounts for one-third of the Japanese government’s daily recommended intake of green and yellow vegetables (120 grams).
This innovative dish not only offers a colorful addition to the menu but also aims to facilitate a practical way for busy commuters to incorporate more vegetables into their diets. Specifically designed for those living fast-paced lives, the Green Tempura serves as an ideal quick meal option while providing a healthy boost of nutrition.
Roots of the Collaboration
FANCL has consistently focused on bringing accessible health solutions to everyday consumers. Their kale juice, made from meticulously cultivated domestic kale, is renowned for being rich in vitamins, minerals, and fibers, making it a perfect choice for those who struggle to meet their daily vegetable requirements.
Conversely, Shibu Soba has maintained a reputable stance in the food industry with its motto, “real taste, anytime.” With strategic locations along the Tokyu Line, it has built a loyal customer base of over 2.5 million annually by offering traditional but innovative soba dishes.
The partnership between FANCL and Shibu Soba aims to merge the aspect of nutritional wellness with the convenience of fast food, creating a compelling offering that resonates with health-conscious consumers.
Spotlight on Shibu Soba
Shibu Soba is a central player within Tokyu Gourmet Front's station soba business. Established with the goal of providing genuine flavors, Shibu Soba serves a variety of classic and seasonal menu items to the everyday passerby. Much loved by locals and travelers alike, Shibu Soba embodies the essence of Japanese street food culture.
About Tokyu Gourmet Front
Founded on November 10, 1965, Tokyu Gourmet Front has a long-standing history of serving delicious food, which spans over 50 years. From its headquarters in Meguro, Tokyo, the company has transformed into a key dining business within the Tokyu Group, managing approximately 70 outlets, including the beloved Shibu Soba, cafes, and bakeries, while serving over 12 million customers each year.
The Nutritional Value of Kale
Kale, often referred to as the “king of vegetables,” boasts impressive nutritional benefits. By using 100% domestic kale grown by contracted farmers, FANCL guarantees high-quality ingredients. Kale juice not only provides necessary vitamins and minerals but also helps combat the common issue of dietary deficiencies. With no chemical pesticides and a range of forms like frozen and powdered, FANCL’s products serve as an essential ally for those aiming to enhance their vegetable intake.
Discover more about FANCL’s commitment to health and nutrition at their
official site. The Green Tempura is more than just a meal; it's a step toward a healthier lifestyle, perfectly aligned with the demands of modern living.