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Exciting Collaboration Between FamilyMart and Fukuoka SoftBank Hawks

FamilyMart is thrilled to announce its latest collaboration with the Fukuoka SoftBank Hawks, aiming to boost local enthusiasm for the beloved baseball team in Kyushu. Kicking off this collaborative initiative on June 2, 2026, the convenience store will release a collection of exclusive merchandise and themed food items.

As the official sponsor of the Fukuoka SoftBank Hawks since January 2026, FamilyMart seeks to embody its motto of being "the most loved in the community" by engaging local fans through special products designed to inspire excitement.

Phase One: Exclusive Merchandise Launch

Starting on June 2, customers can look forward to various limited-edition items that showcase the team's colors and spirit, available in approximately 1,500 FamilyMart locations throughout Kyushu (including Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima) and select stores in Yamaguchi.

Featured Products:

• - Line Socks

- Price: 637 yen (700 yen including tax)
- Colors: White & Yellow, Black & Yellow
- Sizes: 22-25 cm, 25-28 cm

These socks come in two color variations inspired by the team’s color scheme, perfect for fans to wear while cheering on their team.

• - Imabari Towel Handkerchief

- Price: 728 yen (800 yen including tax)
- Color: White & Yellow
- Size: 25 cm x 25 cm

Crafted from high-quality Imabari towels, this absorbent handkerchief blends functionality and team spirit beautifully.

Additionally, fans can create special stickers featuring popular TVQ Kyushu Broadcasting programs through the FamilyMart print service during the same period, offering a unique way to celebrate their favorite players.

Phase Two: Themed Food Items

The second wave, rolling out on June 9, introduces a culinary experience focused on “Winning Meals”. Six delicious items inspired by local Fukuoka culinary culture will be available:

1. All-Out! Bakudan Rice Balls (Options include Aji-Mayo, Mentaiko-Mayo, Takana) - 369 yen (398 yen including tax)
2. Ham-Packed Cutlet Curry - 554 yen (598 yen including tax)
3. Victory Yellow Egg! Kashiwadai Udon - 462 yen (498 yen including tax)
4. Mighty Explosion! Sauce Yakisoba - 462 yen (498 yen including tax)
5. Corn Winnings! Sweet Sauce Meatballs - 276 yen (298 yen including tax)
6. Mega Hon Crepe - 369 yen (398 yen including tax)

Each dish highlights local ingredients and combines flavors that celebrate the team’s colors, making for a perfect game day feast.

Exclusive Campaign and Discounts

To further enhance the fan experience, from June 9 to June 29, customers who present the Famipay app when purchasing a themed food item along with selected drinks from Asahi will receive 70 yen worth of Famipay points as a reward, making it even more enticing to support the team locally.

Additionally, a special video featuring HKT48 will air in FamilyMart locations in Kyushu, further amplifying the excitement surrounding the collaboration. This initiative reflects FamilyMart’s commitment to supporting local interests while creating lasting connections with customers.

As FamilyMart prepares to celebrate its 45th anniversary in September 2026, this collaboration not only showcases their dedication to local communities but also highlights their commitment to being your go-to convenience store for everything exciting. More details about their anniversary initiatives can be found on their special site, showcasing their ongoing effort to innovate and support community engagement.

To stay updated on the latest releases and initiatives, check out the official Fukuoka SoftBank Hawks website and join the celebration to connect and cheer alongside your neighbors this baseball season!