#Japan #Tokyo #Halmek #Reigniting Makeup #Laskoi

Transforming Beauty Perspectives for Senior Women

In an exciting development for beauty enthusiasts, Halmek Holdings, the publisher of Japan's most-read magazine, has partnered with the dating app Laskoi to launch the first-ever 'Reigniting Makeup' seminar. Scheduled for March 1, 2026, this seminar aims to empower women in their 50s and 60s to embrace their natural beauty while adapting to the changes that come with age.

Background of the Seminar

As beauty awareness among middle-aged and senior women increases, the Japanese cosmetic market continues to expand. A recent study by Halmek's Ikikata Jōzu Research Institute highlighted that women over 50 show a marked interest in beauty and skin care. The survey indicated that beauty-related content ranks among the most viewed topics on YouTube, while skincare is a top area for investment among this demographic. The term 'Reigniting Makeup' encapsulates a new perspective on beauty: accepting age-related changes while rediscovering and enhancing personal charm.

In parallel, findings from Laskoi's Institute point out that 93.3% of women aged 40 to 70 believe that being in love makes them feel more beautiful, with 66.9% increasing their beauty expenditures. This connection between romantic engagement and beauty consumer behavior underscores the theme of the seminar, which seeks to visualize and share the beauty consumption experience generated by romance.

Insights from Industry Leaders

Maria Saito, director of Laskoi's Institute, expressed enthusiasm about the seminar, sharing feedback from users who have become more invested in their beauty routines through love. Many have reported joining gyms, enhancing their skincare regimens, and creating rituals before dates. The survey findings show that beauty and fashion represent the highest expenditure categories for women engaged in dating.

Saito emphasized that this seminar isn't just about physical appearance—it's about nurturing a mindset of self-care and positivity. They aim to shift the focus from 'looking youthful' to 'valuing the present self,' fostering a community of positive, beauty-aware women.

On the other hand, Junko Umezawa, director at Halmek’s Ikikata Jōzu Research Institute, noted the growing trend among women seeking to enhance their unique aesthetics through makeup. 'Reigniting Makeup' encourages women to reconnect with their beauty consciousness, highlighting how love can rejuvenate one's sense of self.

Seminar Details

The 'Reigniting Makeup' seminar will guide participants through makeup techniques specifically designed for women aged 50 and above. Hosted by Mifuru Shirato, a beauty expert and Laskoi’s official navigator, attendees will use Halmek's bespoke cosmetics crafted for mature skin. The event promises a unique beauty experience that empowers women to embrace their allure as they age.

• - Date: March 1, 2026
• - Time: 2:30 PM - 4:00 PM (Doors open at 2:00 PM)
• - Location: Laskoi Headquarters, Ebisu, Shibuya, Tokyo
• - Instructor: Mifuru Shirato, renowned beauty expert and manga artist
• - Participation Fee: Exclusively for Laskoi female members aged 50-60 (This event is already fully booked)

The seminar is organized by Laskoi and is supported by Halmek Holdings, integrating information, beauty insights, and the joy of loving oneself into an enriching experience for participants.

About Halmek

As the leading publisher of resources catering to women over 50, Halmek provides valuable insights across various areas: health, culinary arts, fashion, finance, and interviews with prominent figures. By engaging with users through surveys via its research institute, Halmek continually refines product offerings, ranging from fashion and cosmetics to health products, earning the trust and support of women across the nation.

Visit the official Halmek magazine website for additional resources and information: Halmek Magazine.

Company Overview

Company Name: Halmek Holdings Inc.
CEO: Takao Miyazawa
Headquarters: Shinjuku, Tokyo, Japan
Founded: July 24, 2012
Business Type: Publishing and mail-order sales
Company Site: Halmek Holdings