Ptmind and Hakuhodo DY ONE Forge Partnership for AI-Driven LPO Solutions

Redefining LPO Through AI Collaboration

In a significant move, Ptmind, headquartered in Shinjuku, Tokyo, has partnered with Hakuhodo DY ONE, located in Minato, Tokyo, to co-develop cutting-edge solutions in the realm of Landing Page Optimization (LPO). This collaboration marks a pivotal step in addressing the evolving needs of businesses in the AI era.

Background: The Evolution of LPO Needs in the Age of AI

With the rise of artificial intelligence, the demands placed on landing pages by businesses are undergoing a drastic transformation. As generative AI becomes more ubiquitous, the pathways through which users obtain information and the experiences required from web pages are changing. Consequently, merely generating landing pages rapidly and in large quantities is no longer a sufficient differentiator. The emphasis today lies in delivering tailored landing pages to each user with unprecedented precision and speed.

To sustain the continuous delivery of personalized landing pages, having a robust operational foundation built on user behavior data is indispensable. However, many organizations still struggle to effectively leverage the behavioral data they do collect for ongoing improvement decisions. The fragmented nature of the LPO process and the lack of a standardized, repeatable operational model have become prevalent challenges in the industry. Harnessing data and AI effectively is essential to integrate this cycle into a new operational foundation.

Objectives of the Collaboration

The primary goal of the partnership is to collaboratively build a new operational foundation for LPO that supports ongoing business growth for both companies. Through this partnership, several objectives will be achieved:

- Uncovering Insights: The AI, trained on company information, will analyze the extensive behavioral data accumulated over 15 years from over 200,000 companies using Ptengine. This will allow the extraction of novel insights based on evolving user attitudes, enabling businesses to continuously derive improvement hypotheses that are relevant to their users’ current needs.
- High-Precision, AI-Driven LPO: The Ptmind's AI functionalities, including the forthcoming “Page Studio” and “PT AI Insight,” will integrate the traditionally manual and fragmented processes of analysis, production, implementation, and verification into a seamless cycle. By automating these processes, continuous performance improvement becomes a reality.
- Optimizing User Experience: The goal is to automatically derive the most suitable landing pages for various combinations of inbound channels and user attitudes, providing a seamless user experience that aligns perfectly with individual user requirements.

Key Collaborations and Developments

The collaboration will start by offering Hakuhodo DY ONE early access to the latest AI features currently under development. Insights and feedback from real-world operations with various clients will continuously inform the evolution of the AI-driven LPO solutions. Additionally, combining Hakuhodo DY ONE's expertise in LP operation and consumer insights with Ptmind's behavioral data and AI capabilities will enable the creation of solutions that excel in both performance and user-centric design.

Page Studio (Tentative Title)

The innovative component of this collaboration is the AI-powered function known as “Page Studio.” This feature is designed to transform landing pages into engines of growth. By analyzing behavioral data, it allows for the rapid creation and immediate publication of highly effective landing pages. Key functionalities include:

- Instant Generation from Design Mockups: Users can directly import and adjust design mockups for swift publication without coding, enabling a seamless transition from design to deployment.
- Automatic Event Tracking: All page actions, including clicks and form submissions, are automatically detected and measured, ensuring data collection begins immediately upon publication.

PT AI Insight (Tentative Title)

This AI analysis function turns behavioral data into actionable insights. It leverages Ptengine’s accumulated data to provide why users behave as they do, offering vital insights that become organizational knowledge.

Future Prospects

For Ptmind, this collaboration represents a critical step in underpinning clients’ business growth through the innovative use of behavioral data and AI. Both companies aim to establish their LPO operational foundation as an industry standard and extend their findings to enhance customer journeys across various domains, including owned media optimization and CRM. In the later half of 2026, the results and case studies derived from this collaboration are set to be publicly shared, marking a milestone in the partnership's success.

Those interested in the early adoption of the new functionalities being developed, namely “Page Studio” and “PT AI Insight,” are encouraged to reach out to Ptmind for inquiries.