Former Amazon and Walmart Executives Join Priceagent's Board to Innovate Pricing Strategies Worldwide

Priceagent Strengthens Leadership with New Board Members

In a significant step towards transforming pricing strategies, Priceagent, a platform designed to innovate how businesses approach pricing, has appointed two distinguished leaders to its board of directors: Philip Carls and Oscar Carlsson. This initiative is expected to enhance Priceagent's ability to provide actionable pricing insights to brands across the globe.

A Game-Changing Platform

Founded with the mission to democratize pricing insights, Priceagent is redefining how businesses understand and set their pricing. With access to millions of data points across over 130 markets, and a proprietary algorithm that has been honed over a decade, Priceagent is uniquely positioned to serve enterprises eager for quick, confident, and repeatable pricing strategies.

Robert Tinterov, co-founder and CEO of Priceagent, expressed enthusiasm over the new additions, stating, "I’m really happy to welcome Philip and Oscar to the board. Philip understands the pricing puzzle from the inside, while Oscar sees exactly where product, data, and business converge. Together, they bring rare expertise that will strengthen every part of our business."

Tinterov believes that with this new leadership, Priceagent will not only improve its platform but will also provide clients with sharper insights and faster decision-making capabilities.

Philip Carls: Pricing Innovator

Philip Carls joins Priceagent with an impressive background in pricing, analytics, and marketing, specifically within the retail and e-commerce sectors. Previously at Walmart, Carls was instrumental in creating pricing strategies that solidified the company’s status as the largest grocer in the U.S. His tenure at Symantec saw him drive a notable 10% growth in global revenue via optimized pricing strategies. As Head of EU Pricing at Amazon, Carls spearheaded a significant profit initiative in 2022, contributing over $250 million annually to the company's bottom line. More recently, he served as the VP of Pricing and Assortment at AUTODOC.

Carls remarked, "I have spent my career solving pricing challenges at large brands, so I immediately recognized the power of Priceagent. This platform can deliver insights in minutes that traditionally took weeks and cost upwards of $100,000. It’s fast, scalable, and based on real willingness-to-pay, something I wish I had in my previous roles. I'm excited to contribute to this capability that can transform pricing intelligence for every business."

Oscar Carlsson: Technology Strategist

Oscar Carlsson, who initially joined Priceagent in 2024 as an advisor, has deepened his involvement and now serves as a board member and interim Chief Product Officer. His career includes significant achievements in guiding research technology firm Cint from an early-stage startup to a global IPO by shaping its product strategy, facilitating international expansion, and overseeing multiple acquisitions. Carlsson's choice to invest in Priceagent and take on a pivotal role reflects his firm belief in the platform's potential to disrupt traditional pricing methodologies.

He commented, "Priceagent has built a platform that democratizes advanced pricing insights, making tools that were once exclusive to major consultancies accessible to everyday decision-makers. That’s why I transitioned from advisor to investor to interim CPO. I have faith in what we are creating and where it is heading."

Conclusion

Priceagent is more than just a pricing platform; it is a revolutionary tool that empowers its users with unprecedented access to buyer willingness-to-pay across diverse markets. By leveraging a proprietary algorithm, Priceagent enables brands to make swift, cost-effective, and informed pricing decisions without the dependency of lengthy traditional research methods. As Philip Carls and Oscar Carlsson join the leadership team, the future looks promising for businesses eager to adopt smarter pricing strategies that align with the ever-evolving marketplace.

To learn more about Priceagent and its innovative offerings, visit Priceagent’s website.