New Delicacies from Kimuraya: Strawberry Jam and Yuzu Honey Bread

New Delicious Treats from Kimuraya

Kimuraya Sohonten, a renowned Japanese bakery established in 1869, has announced the launch of two new products from its “Ippin Series,” set to hit the shelves in Kanto area supermarkets starting November 1, 2025. These new items reflect Kimuraya's commitment to blending traditional Japanese tastes with the modern palate, offering unique flavor combinations that will delight customers.

New Product Lineup

1. Strawberry Jam and White Bean Paste Bread

Kimuraya's new bread featuring smooth white bean paste topped with strawberry jam is sure to excite taste buds. The bread is baked to perfection, providing a chewiness reminiscent of the popular Japanese dessert, ichigo daifuku (strawberry rice cake). The ideal balance of sweetness with a hint of tartness from the strawberry jam offers a refreshing taste experience.

- Price: ¥250 (tax included)

Craftsmanship Highlight

Kimuraya proudly uses its own smooth and subtly sweet white bean paste. By adding chewy rice cake (gyuhi) between the paste and the strawberry jam, the texture is enhanced, creating a delightful combination of flavors and sensations in every bite.

2. Yuzu and Honey Steamed Bread

This new steamed bread is a harmonious blend of fragrant yuzu and honey, exuding a gentle sweetness paired with a refreshing citrus note. Made with Japanese yuzu paste and peel, this product is designed for those who appreciate the subtle balance of flavors.

- Price: ¥172 (tax included)

Craftsmanship Highlight

The bread dough is topped with yuzu peel, adding not just a burst of flavor but also a mild bitterness that complements the honey's sweetness beautifully.

Release Overview

- Release Date: November 1, 2025 (Saturday)
- Sales Locations: Supermarkets and retail stores in the Kanto region.
- Note: Product names, prices, and availability are subject to change.

About the Ippin Series

The Ippin series represents Kimuraya's dedication to providing a taste of Japan's rich cultural heritage through simple yet luxurious bread. The concept is to offer products that embody the care, tradition, and beloved flavors that have endeared Kimuraya to its customers throughout its long history.

Kimuraya's famous anpan (red bean paste bun) was historically presented to Emperor Meiji, marking the beginning of a legacy that continues to thrive today. Every product from Kimuraya is infused with love and a commitment to customer happiness, ensuring new flavors are always a delightful surprise.

About Kimuraya Sohonten

Founded in 1869, Kimuraya Sohonten embodies the spirit of a pioneering bread maker. The company's philosophy centers on delivering safe and quality products while continually advancing to meet changing tastes. With a strong sense of history and dedication to craftsmanship, Kimuraya strives to enhance food culture and keep customers smiling with innovative tastes.

Company Overview

- Name: Kimuraya Sohonten Co., Ltd.
- Headquarters: 1-6-18 Ariake, Koto-ku, Tokyo, Japan
- CEO: Mitsuaki Kimura
- Business Focus: Manufacturing and sales of various breads, Japanese confections, and Western sweets.
- Incorporation Year: 1869
- Website: Kimuraya Sohonten Official Site
- Online Shop: Kimuraya Online Store
- Social Media: X, Instagram, Facebook, LINE

Customer Inquiries

For any questions or concerns, please contact Kimuraya's customer support at 0120-01-4873 from 9:00 AM to 5:30 PM (excluding Sundays and public holidays). Visit our Inquiry Page for more information.