Discover Unique Flavors at Isetan Shinjuku's Exclusive Chocolate Shop Opening

A Unique Chocolate Experience Awaits You at Isetan Shinjuku

On July 15, 2026, Wismettac Holdings will proudly present the latest addition to their culinary ventures: La famille derrière Chocolat Trouver, a limited-edition chocolate shop located in the heart of Isetan Shinjuku. Nestled in the basement café area of the renowned department store, this shop aims to transform the way chocolate lovers experience sweets from around the globe.

The Concept Behind La famille derrière Chocolat Trouver

Born from the popular Omotesando store, Chocolat Trouver, this new concept shop expands its offerings from curated chocolates to include a variety of pastries. With inspiration drawn from countries like Belgium, France, the UK, and Denmark, each seasonal selection promises to provide visitors with a unique flavor journey. The name "Trouver" translates to "to find" in French, emphasizing the adventure of discovering the personal favorites among the assorted delightful offerings.

Exclusive Featured Products

To mark its grand opening, La famille derrière Chocolat Trouver will showcase exclusive, limited-edition products available only at Isetan Shinjuku:

JUNO the bakery - Classic Selection

Price: ¥5,184 (tax included)
Originating from a popular bakery in Copenhagen, JUNO is known for its irresistible biscuits. This Classic Selection includes the renowned Traditional Shortbread, celebrated for its rich buttery flavor and crumbly texture. In addition, the exclusive Checkerboard design captures the essence of Nordic biscuit culture with five distinct varieties that can only be found in this limited box.

CENTHO - Pistachio Cacao Du Bonheur

Price: ¥1,296 (tax included)
This exclusive pistachio-flavored chocolate from the Bonheur series measures approximately 11 cm in diameter. Coated with smooth milk chocolate and using high-quality Iranian pistachios, this treat is a celebration of rich nutty flavors, only available at Isetan Shinjuku.

Whittard of Chelsea - Earl Grey Biscuits

Price: ¥2,592 (tax included)
A delightful blend of Earl Grey tea and buttery shortbread, these biscuits deliver an aromatic treat with every bite. Perfect as a gift or a splendid tea-time companion, this early-release product promises to be a favorite among tea enthusiasts.

Brands to Explore

Danish Delights: JUNO the bakery

Founded by Emil Glaser, former pastry chef at the Michelin three-star restaurant noma, JUNO the bakery brings a taste of Denmark to Japan. This will be the first permanent location in Japan, previously showcased only at select events.

Belgian Excellence: CENTHO

Having won gold at the International Chocolate Awards, CENTHO focuses on the perfect combination of cacao varieties with exquisite fillings. Their expert craftsmanship ensures that each individually sourced chocolate tells a unique story.

Heritage of British Tea: Whittard of Chelsea

Celebrating 140 years, Whittard of Chelsea blends high-quality tea leaves sourced from around the world, crafting a delightful experience for tea lovers. With their legacy of enhancing daily tea rituals, they now offer both exceptional teas and popular hot chocolates.

Store Overview

Store Name: La famille derrière Chocolat Trouver
Opening Date: July 15, 2026, at 10 AM
Location: B1F, Isetan Shinjuku Main Building, 3-14-1 Shinjuku, Tokyo
Phone Number: 03-3352-1111
Business Hours: 10 AM - 8 PM
Note: Business hours follow the schedule of Isetan Shinjuku.