#London #United Kingdom #Assembly #Sustainable Media #B Corp

Assembly Europe Achieves B Corp Certification

Assembly, a global media agency dedicated to sustainable innovations, announced its receipt of the B Corp certification in Europe, solidifying its position among over 9,000 B Corps worldwide. This milestone highlights Assembly's commitment to aligning purpose, profit, and performance, marking a significant moment in the agency's transformational agenda.

The B Lab organization, a nonprofit behind the B Corp movement, rigorously evaluates companies on their impacts across various areas including governance, community engagement, and environmental responsibility. Assembly excelled particularly in the evaluation of employee wellbeing, illustrating its efforts to attract and nurture top talent in the industry.

Gaby Sethi, the Global Head of Impact at Assembly, emphasized, “The B Corp certification is a testament to our conscious approach to doing business differently. This achievement reflects our commitment to creating a flourishing workplace, making meaningful contributions to our communities, and genuinely integrating sustainability into our operations. We pride ourselves on joining a global community of businesses dedicated to harnessing their influence for good, and we welcome brands and partners who share these values to collaborate with us.”

Believing that media can be a powerful tool for change, Assembly aims to set a new standard in the industry, demonstrating that it is possible to achieve business success while also delivering measurable social and environmental outcomes. Recent initiatives include:

• - Clean Media Lab: A solution designed to decarbonize media efforts, assisting clients in meeting their sustainability goals.
• - Partners for Progress: An inclusive investment program committed to directly supporting businesses owned and operated by diverse groups.
• - Alignment with the United Nations Sustainable Development Goals, focusing on environmental and community-oriented objectives.
• - Partnerships with initiatives like Ad Net Zero, The Earthshot Prize, and the Conscious Advertising Network to advocate for responsible media practices and tackle social and environmental challenges.
• - Accreditation from The Living Wage Foundation in the UK, underscoring Assembly's dedication to fair employment practices.

Matt Adams, CEO of Assembly Europe, remarked, “The B Corp certification validates the hard work we've put into reshaping our agency. It’s a testament to our team’s collective commitment to making a sustainable, positive impact not just for our teams and clients, but for society as a whole.”

As Assembly continues to evolve, the organization remains committed to ongoing improvements, with plans to deepen sustainability initiatives, engage in more community-focused campaigns, and invest further in employee development and wellbeing. The agency is also dedicated to cultivating relationships with like-minded partners, clients, and talent.

Adams added, “We see the B Corp certification not as the end goal, but as a journey. Our guiding principle is to 'find the change that fosters growth for our employees and clients.' We will continue to adhere to these principles as we strive to improve and deliver more across all aspects of our business.”

Assembly has also achieved B Corp certification in the APAC region and is working toward certifications in India, MENA, and North America.

About B Lab

B Lab's mission is to transform the global economy for the benefit of all people, communities, and the planet. As a pioneer in changing economic systems, it creates standards, protocols, tools, and programs for businesses and certifies companies—known as B Corps—that take a leading role in this movement. To date, the B Corp community encompasses over 920,000 workers from more than 9,000 B Corps in 105 countries and 160 industries, with over 300,000 companies managing their impacts using the B Impact Assessment and the SDG Action Manager.

About Assembly Europe

Assembly is a leading global omnichannel media agency with 26 offices worldwide. Its EMEA headquarters in London serves as a dynamic regional hub, with offices in Paris, Milan, Amsterdam, Hamburg, Warsaw, Barcelona, Madrid, Copenhagen, and Tel Aviv. With a team of over 400 experts specializing in omnichannel strategies, digital branding, performance, e-commerce, data science, and sustainability, Assembly is dedicated to finding the changes that drive growth for leading global brands. As a trusted strategic partner, its collaborations mainly focus on renowned brands in luxury, fashion, beauty, retail, and technology. Assembly is proud to be among the select recipients of the prestigious Google Premier Partner of the Year 2023 award. Its work is supported by its proprietary technology solution, STAGE, and a global team of over 1,700 professionals. Assembly is a proud member of Stagwell, the challenger network reshaping marketing. For more information, visit assemblyglobal.com.