#None #Shopify #Zaelab #Portul

Zaelab Launches Portul in Europe

In a significant move for the B2B sector, Zaelab, a leader in digital transformation solutions, has introduced Portul, a new enterprise eCommerce application designed specifically for Shopify. Officially launched on June 3, 2025, this innovative solution aims to simplify the intricate needs of enterprise-level business-to-business commerce in Europe.

Addressing the Complexity of Enterprise B2B Commerce

The B2B landscape is notoriously complex. Companies often grapple with multiple systems, such as various ERP platforms and decentralized operations, which creates operational hurdles that can stifle growth and innovation. Recognizing this, Zaelab's CEO, Evan Klein, emphasizes that the challenges faced by enterprise organizations often stem more from complexity than from the technology they employ. He states, "Enterprise modernization and accelerated growth are often hindered by complexity, not just technology."

Portul stands out as it provides a tailored solution that allows businesses to modernize their sales processes without having to compromise on integration capabilities. This makes it an optimal choice for organizations facing issues like fragmented customer experiences and multiple operational layers.

Key Features of Portul

Portul is not just another app; it is designed to enhance existing systems and create a more fluid customer journey. Some of its core features include:

• - Account Management: Portul handles complex account structures, including role-based permissions and customer-specific catalogs, aiming to provide personalized pricing options.
• - Enhanced Buying Experience: The application features intuitive dashboards for KPI tracking and efficient reordering processes. This streamlined usability ensures a more satisfying purchasing experience for users.
• - Advanced Quote Management: Users can access dynamic, account-based quoting mechanisms complemented by automated approval workflows, which accelerate the buying process.
• - Enterprise Integration: Portul seamlessly integrates with existing ERP systems, enhancing various functionalities such as product configuration and content management.

Transforming B2B Selling on Shopify

Portul has been strategically developed to enable B2B sellers on Shopify to satisfy modern buyer expectations while managing the backend complexities that come with enterprise commerce. It allows businesses to maintain operational control while also providing the flexibility they need to scale.

As Portul makes its debut in Europe, it signals a pivotal development for B2B organizations aiming to unify their previously fragmented systems. This shift not only enhances customer engagement but also creates a more solid foundation for growth on Shopify.

About Zaelab

Founded as an independent consultancy, Zaelab is dedicated to modernizing B2B manufacturing enterprises in areas such as Experience, Cloud, Commerce, and CPQ. With a robust team of over 350 professionals, Zaelab leverages its expertise in platform integration and digital experience design to help businesses transform and scale their operations effectively.

For those interested in learning more about Zaelab and their innovative solutions, visit www.zaelab.com.

The Role of Shopify

Shopify continues to be a revolutionary force in the global commerce landscape, providing essential infrastructure for businesses of all sizes. Its reliable tools and tailored services empower companies to thrive in a competitive market while offering a superior shopping experience. Many reputable brands, including BarkBox and Supreme, utilize Shopify’s platform, making it a trusted choice for enterprises targeting growth and efficiency in their sales strategies.

This launch of Portul amplifies the synergy between Zaelab and Shopify, with the goal of catering to the ever-evolving needs of B2B commerce in Europe and beyond.