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COCOLAB's Exciting Nationwide Launch at Target

COCOLAB®, founded by sisters Dr. Chrystle Cu and Catherine Cu, is known for its innovative approach to oral wellness. Expanding its reach, the brand will soon launch a selection of its products across Target stores starting January 2026. This move follows a successful debut on Target.com that significantly boosted COCOLAB’s visibility in the dental care market.

The Product Line

This major rollout will feature the award-winning Cocofloss, which is available in vibrant flavors such as Delightful Mint, Young Coconut, and Wild Strawberry. Notably, this marks the brand's largest in-store launch to date, aimed at making high-performance oral care more accessible to consumers.

Dr. Chrystle Cu, the co-founder and CEO, expressed enthusiasm about this development: “This expansion allows us to bring our joyful, high-performance oral care to even more people looking for clean, effective, and sustainable solutions.” COCOLAB’s products are designed not just for their efficacy but also to engage the consumer’s senses, transforming a mundane routine into a delightful experience.

A Unique Blend of Science and Art

The innovative essence of COCOLAB lies in its unique design, merging clinical expertise with artistic flair. Each product is crafted with precision, utilizing over 500 textured fibers in its dental floss and enhancing the user experience through soft-bristle toothbrushes and mineral-rich toothpaste featuring nano-hydroxyapatite. Furthermore, sustainability is a core value for the brand, seen in its commitment to using recycled ocean plastics and FSC-certified paper for its packaging, alongside refillable options.

Self-Care Transformation

Catherine Cu, the co-founder, articulates the mission behind COCOLAB's philosophy, stating, “We created COCOLAB to make oral care feel like a self-care ritual.” Through this upcoming expansion, they aim to reach an even broader audience. By placing these thoughtfully designed products at Target, COCOLAB will make it easier for consumers to embrace oral hygiene as part of their self-care practices.

Availability of Products

Beginning January 2026, select COCOLAB products will be available both online at Target.com and in stores nationwide. This ambitious national retail launch signifies a strategic step for COCOLAB in its quest to enhance everyday oral wellness through effective solutions, pleasing design, and a commitment to the environment.

About COCOLAB

Founded as a visionary oral wellness brand, COCOLAB strives to redefine how consumers perceive dental care. Its blend of function and fun—a result of Dr. Chrystle Cu’s dental expertise and Catherine Cu’s artistic design—makes each product not just effective, but enjoyable to use. COCOLAB continues to gain prominence in the industry by ensuring their products are available online and at various retailers across the country.

To discover more, find them on social media @meetcocolab or visit their website at cocolab.com. With this national launch, COCOLAB is poised to change the dynamics of oral wellness, making it a joyous part of daily life for many consumers.