#Collaboration #FamilyMart #Tokyo Banana

A Sweet Collaboration: Tokyo Banana and FamilyMart

As part of a celebration marking five years of collaboration, iconic Japanese souvenir Tokyo Banana will team up with FamilyMart for an unprecedented campaign. Kicking off on August 18, 2026, this campaign will not only launch various delightful treats across Japan but also for the first time, extend to FamilyMart outlets in Taiwan. With this collaboration coinciding with both Tokyo Banana's 35th anniversary and FamilyMart's 45th anniversary, the excitement is palpable!

From August 18, 2026, approximately 16,500 FamilyMart stores in Japan, along with around 4,500 stores in Taiwan, will showcase seven specially designed Tokyo Banana products. Given Tokyo Banana’s status as a sweet treat that has captivated not only locals but also visitors from abroad, this collaboration is set to create a huge buzz in the retail landscape. Known for its banana custard encased in soft sponge cake, Tokyo Banana has long been a beloved choice for souvenirs since its debut in 1991. Surprisingly, it surpassed a staggering 2 billion sales, making it one of the most popular snacks globally.

A Delicious Variety at FamilyMart

This year, as families prepare to celebrate, Tokyo Banana will introduce a new flavor theme named