#Japan #Tokyo #Digital Marketing #NTT DOCOMO #CARTA HOLDINGS

CARTA HD's Strategic Move with NTT Docomo

CARTA HOLDINGS, based in Minato, Tokyo, has made headlines with its recent board meeting decision to express support for NTT Docomo's planned tender offer for its common stock. The CEO, Yoshinori Usami, announced that if the tender offer is initiated, they will officially endorse it and encourage shareholders and warrant holders to participate.

The tender offer is part of a larger transaction, aimed at privatizing CARTA HD by transferring all shares to Docomo and the parent company, the Dentsu Group. This strategic partnership is expected to enhance business collaboration between these prominent players in the digital marketing landscape.

In today's AI-driven environment, leveraging consumer data has become vital for effective marketing strategies. Unfortunately, many Japanese companies face challenges related to disconnected data sources, which can hinder their marketing efforts. Docomo boasts a large base of around 100 million dポイント club members, providing them with valuable data on user behavior both online and offline. The company is already making strides with its