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Launching Michiyuq PR Seminar: Develop Business-Minded Communications Professionals

The launch of the online practical course, "Michiyuq PR Seminar", by the PR consulting firm Michiyuq, marks an exciting opportunity for individuals looking to enter the field of public relations. Starting on June 8, 2026, Michiyuq will begin accepting applications for its inaugural class focused on fostering PR talent from the ground up. This comprehensive program is designed for those with no prior experience and aims to mold them into adept PR professionals who can support company growth with a strong business perspective.

Background of the Seminar

In recent years, there has been a significant shift in the workplace dynamics, driven in part by the Ministry of Health, Labour and Welfare's revised guidelines on side jobs and freelancing, along with the implementation of the Freelance Law in November 2024. This evolution has sparked an increasing interest in side jobs and freelancing, as evidenced by the latest basic employment structure survey conducted by the Ministry of Internal Affairs and Communications, which noted the highest number of individuals wishing to participate in side activities. As more people strive to carve out their unique careers, the demand for skilled PR professionals has soared, leading to the phenomenon of solo or one-person PR teams in many companies.

Responding to inquiries from individuals eager to learn PR but unsure of where to start, lacking internal resources, or feeling apprehensive about seeking independence, Michiyuq’s representatives recognized the need for structured education in this field. Founder Yumi Maruyama, who began her own career in PR without prior experience, has drawn from her journey and the realizations that unfolded in practice. She discovered that the role of PR extends beyond simple information dissemination; it involves supporting business growth through a deep understanding and communication with company leadership.

In light of this, the "Michiyuq PR Seminar" is designed to provide a systematic learning environment that equips participants with the practical skills they need to succeed from an entrepreneurial mindset.

Overview of the Michiyuq PR Seminar

The seminar is targeted towards individuals new to PR, current PR specialists, and those interested in future freelance opportunities. It features a unique curriculum that allows students to progress through stages much like advancing through video game levels, gradually elevating their skills from novice to professional PR consultants.

The course comprises over 10 hours and over 200 pages of video content available for 180 days, allowing participants to learn at their own pace through their smartphones or PCs.

Learning Roadmap

The course is divided into four key steps:
1. Basic Level (Month 1): Introduction to PR concepts and understanding from a managerial perspective.
2. Specialized Level (Months 1-2): Gaining dialogue skills through strategy creation and proposal writing.
3. Practical Level (Months 2-3): Hands-on experience with tasks such as press releases, media interactions, and social media strategies.
4. Applied Level (Months 3-4): Preparation for freelancing with strategies for client acquisition and monetization.

Unique Features

• - Experience-Based Curriculum: Built on real-world PR knowledge and supported by templates and resource materials.
• - Holistic Development of PR Skills: Focusing not only on internal and external communication strategies but also preparation for independent work.
• - Supportive Learning Environment: Weekly QA sessions and smaller group discussions to foster engagement and support continuity in learning.

Seminar Details

• - Seminar Name: Michiyuq PR Seminar
• - Application Period: June 8, 2026, to June 30, 2026
• - Capacity: First 30 applicants
• - Learning Mode: Online
• - Tuition Fee: Regular 132,000 yen (30% discount for first enrollments at 92,400 yen)
• - Included Benefits: PR mindset manual, access to past seminars' recordings, and templates for year-long PR plans.

Comment from Founder Yumi Maruyama

Yumi Maruyama shares that this seminar encapsulates her own experiences in the PR realm, emphasizing that modern PR professionals must do more than just complete everyday tasks; they must empathize with company leadership and contribute to business growth. This program aims to equip participants with the necessary skills and mindset to excel not just in the PR field, but in their overall careers as well.

Future Outlook

Michiyuq will continue its commitment to developing PR professionals who connect companies with society through shared knowledge and dedicated talent development. Interested participants can register for the online introduction sessions or learn more about the program by visiting the seminar's special site. The second enrollment period is expected to begin in August 2026.