Amyris Unveils New Brand Identity and Website to Drive Strategic Growth
Amyris Unveils Refreshed Brand and Website: A New Era of Growth
On November 4, 2025, Amyris, Inc., a prominent leader in renewable biological chemistry, announced the unveiling of a newly refreshed brand identity and a state-of-the-art website aimed at realigning with its strategic growth pillars. CEO Kathy Fortmann revealed these significant changes during a press announcement that highlighted the company’s commitment to transforming various industries through innovative biotechnology.
Fortmann stated, "Our new website articulates our brand's narrative and underscores how Amyris is uniquely poised to assist partners in 'Unlocking The Chemistry of Life.'" The initiative stems from the company’s desire to leverage its cutting-edge capabilities in biomanufacturing, making it easier for businesses to utilize high-performing chemistry derived from living systems, thereby facilitating more sustainable and profitable growth.
Meeting Core Partner Needs
The launch of the new brand and website signals a renewed commitment to understanding and meeting the core needs of B2B partners. As Fortmann pointed out, these partners increasingly seek to reduce ecological footprints, establish economically viable and sustainable supply chains, and deliver product differentiation to gain a competitive edge in the marketplace. "What sets Amyris apart is our ability to transition from gene discovery to scaled manufacturing, combining world-class scientific knowledge and experience," she explained.
By working closely with partners, Amyris aims to pinpoint how renewable biological chemistry can address critical pain points and deliver enduring value. Overseeing these changes since taking the helm in 2024, Fortmann has emphasized the need for integrating the company's scientific expertise with customer demands, propelling both individual businesses and the broader industry forward.
A Unique Position in the Biotechnology Sector
Fortmann articulated Amyris's position in the sector, asserting, "We can seamlessly go from cell to solution like no other company in our industry." The new website serves not only as a reflection of Amyris’s present capabilities but also as a beacon of its future direction. The vision encapsulated in the slogan, "Unlock the Chemistry of Life," demonstrates the company's proactive approach to leading in the ever-evolving field of renewable biological chemistry.
This strategic rebranding and digital transformation also align with current global trends emphasizing sustainability and environmentally responsible practices. As we move into a world increasingly focused on ecological responsibility, Amyris is keen to position itself as a pioneer ready to lead the industry amid these transformative changes.
About Amyris
Founded in 2003 and headquartered in Emeryville, California, Amyris is a vertically integrated synthetic biology company that has carved its niche in the biotechnology sector. With manufacturing facilities in Leland, North Carolina, and Barra Bonita, Brazil, the company employs over 500 individuals and holds more than 700 patents, showcasing a robust pipeline of fermentation-based products utilized across multiple industries, including flavors, fragrances, and personal care.
As Amyris continues to advance its operations and outreach to partners, the commitment to delivering renewable solutions that enhance lives while nurturing ecosystems remains paramount. Fortmann reinforced this future-focused agenda by stating, "Our new website not only showcases what Amyris is today but also speaks to the progressive vision we are creating for tomorrow."
With innovative fermentation-based technologies and a focus on collaborative approach from bench-to-bench with customers, Amyris is indeed at the forefront of an industry that is redefining the intersection between scientific achievement and sustainable progress. The company’s efforts undoubtedly position it to unlock tremendous potential within renewable biological chemistry, setting a notable precedent for future developments and partnerships.