#Japan #Tokyo #Merchandise #Ginza Loft #Avangarde

Avangarde pop-up shop at Ginza Loft

From September 2 to September 28, 2025, Ginza Loft will host a pop-up shop featuring the dance group Avangarde, known for their unique style and captivating performances. This exciting event will showcase around 100 different artist goods, including two exclusive items only available at Ginza Loft. The shop will feature a selection of merch such as T-shirts, plush toys, accessories, and more, all designed to celebrate Avangarde's vibrant artistic expression.

What is Avangarde?

Avangarde is a dynamic dance unit consisting of 17 members, produced by akane, a choreographer known for her captivating bubble dance style. Since their formation in 2022, Avangarde has gained popularity on platforms like TikTok and Instagram for their distinctive twist of blending fun fashion with energetic dance routines. Dubbed “the mysterious bobbed uniform group,” they have become a symbol of the new wave of performance art that resonates with fans of all ages. Their lively presence is sure to draw crowds not only due to their visual appeal but also their ability to connect with their audience through social media.

Exclusive Merchandise at the Pop-Up Shop

The Avangarde pop-up shop will feature a vast array of products, including:

• - Ginza Loft Exclusive Imabari NEON Embroidered Handkerchief - 1,199 JPY
• - Ginza Loft Exclusive Ticket File - 600 JPY
• - Avangarde Big Silhouette T-Shirts (available in sizes M and L) - 4,200 JPY each
• - Bobbed Leather Pouch - 2,501 JPY
• - Mascots - 2,000 JPY
• - Acrylic Stand Second Edition (17 varieties) - 1,300 JPY each
• - Random Funny Face Can Badges (17 varieties) - 600 JPY each
• - Random Member Keychains (17 varieties) - 500 JPY each
• - Avangarde Random Stickers (6 varieties) - 300 JPY each

The extensive lineup is designed to please every fan, making sure you can find something to express your love for Avangarde. Don’t miss the chance to buy exclusive items, as these are likely to sell out quickly!

Special Event: Talk Show and Signing Session

As a highlight of this pop-up shop, there will be an exciting event on September 8 from 10:00 AM to 10:30 AM, where 60 lucky attendees will get to join a talk show featuring Avangarde members. Participants will be treated to exclusive insights into their products and behind-the-scenes stories shared by the stars themselves. At the end of the talk, a signing session will take place where fans will receive an A4-sized poster signed by the members.

Joining the Event

To participate in this exclusive experience, customers must make a purchase of 5,000 JPY or more during the shop's first week (from September 2 to September 7) to receive a raffle ticket. The winners will be announced on September 7 around 4:00 PM, through Ginza Loft's website, social media, and in-store notifications. Don’t forget to bring the winning ticket with you on the day of the event; it will serve as your entry pass!

Keep in mind that event details may change, so please check Ginza Loft's website and social media for the latest updates.

This unique opportunity to engage with the vibrant Avangarde dance group while enjoying exclusive merchandise is a must-visit experience. Join us at Ginza Loft this September and be part of the Avangarde phenomenon!