Yoshikei Kitchen! Wins Award for Innovative Meal Delivery Service

Yoshikei Kitchen! Recognized for Innovative Meal Delivery Service

The Yoshikei Group, based in Shizuoka, Japan, focuses on providing meal kit delivery services across the country under the theme of 'Bringing Smiles from the Cook.' They have recently achieved recognition at the PM Award 2025, receiving the 'Excellence Project Award' in the Large category for their roll-out of 'Chou Kantan Plus,' a new meal kit that specifically addresses the needs of facilities and the industry at large.

Addressing Industry Needs with 'Chou Kantan Plus'

Since launching their food delivery service in 2013, Yoshikei has heard requests from their partner facilities for meal options that cater to younger demographics with larger portions. Analysis showed a growing trend towards time-efficient meal options, raising significant demand for streamlined cooking processes. This trend was underscored by a rising shortage of personnel in the welfare sector, where the effective job placement ratio stands at 3.61 times for caregiving professionals, compared to a more moderate 1.24 for general occupations. Thus, there is a critical need for a cooking framework that can operate effectively with limited staff.

Yoshikei has proactively addressed these changes in the market by conducting thorough hearings with frontline facilities to clearly define various challenges. Rapid solutions were implemented, including product development, sales strategies, and promotional approaches leading up to the launch. The speed and efficiency of this project management were key factors in 'Chou Kantan Plus' being awarded the PM Award 2025 as an 'Excellence Project' in the Large category. This recognition emphasizes not just the development of a new menu but also the project's dedication to understanding industry issues and creating value based on actual market demands.

Details of 'Chou Kantan Plus'

The 'Chou Kantan Plus' service caters to lunch and dinner, with the option of selecting breakfast from other courses. Each meal consists of three components: a main dish and two sides, with preparation methods including hot water thawing and steaming. The pricing model is set at 385 yen per meal, subject to open pricing.

Understanding PM Awards

The PM Award is a recognition initiative highlighting outstanding projects by companies and organizations based in Japan. The awards are supported by the Project Management Institute (PMI), which boasts over 300 branches worldwide and over 700,000 members. The PMI Japan Chapter organizes this awards program to promote project management practices geared towards enhancing project-based working styles in Japan.

Yoshikei Group: A Leader in Meal Kit Delivery

The Yoshikei Group has been an innovator in meal delivery services for nearly 50 years, continually adjusting their menu offerings to match evolving lifestyles in Japan. Their commitment to sustainability was acknowledged in 2019 when their zero-re-delivery initiative received the Environment Minister Award at the 'COOL CHOICE LEADERS AWARD 2018'. In February 2025, they were ranked number one in food delivery sales by Japan's distribution industry newspaper, maintaining the top spot for 16 consecutive years.

Further accolades include the '32nd Food Safety and Environmental Contribution Award' from the Japan Food Newspaper in September 2023, recognizing their environmentally conscious service and adaptability. In November 2023, their service was acknowledged as one of the most valuable and convenient by the Japan Mothers Association in its esteemed 'Mother's Selection Awards 2023'. Additionally, in December 2024, the Yoshikei Group was commended for its efforts to reduce food waste over the decades at the '12th Food Industry Mottainai Award' and the 'Eco-Pro Award' in September 2025.

Committed to creating joyful dining experiences and promoting brighter homes, the Yoshikei Group continues to place safety, reliability, and deliciousness at the forefront of their offerings.