#Japan #Tokyo #ANNOUN #Atelier Announ #Disabled Artists

The 2025 Fall Collection by ANNOUN: A Groundbreaking Initiative

A Fusion of Art and Support

ANNOUN, a pioneering apparel brand under K Quality Co., Ltd., led by Yoshikazu Sawamoto, is on a mission to transform the lives of disabled individuals through art. With a unique concept blending design with social support, ANNOUN collaborates directly with disabled artists who create stunning pieces that become the foundation for innovative fashion.

The upcoming 2025 Fall Collection exhibition will take place on October 18 in Harajuku, Tokyo. This event will highlight the theme “TEAM ANNOUN,” inspired by imaginary sports teams, with artwork ranging from basketball to soccer to baseball.

Celebrating Artistic Collaboration

At ANNOUN, the creative process begins at “Atelier Announ,” a workspace dedicated to assisting disabled artists. The collaboration allows these individuals to express their creativity through painting, which in turn inspires the design of unique clothing items. This innovative approach not only results in a new style of apparel but also empowers the artists by showcasing their work.

The collection boasts over 100 items, featuring a variety of apparel such as long-sleeve T-shirts (¥7,480~), sweatshirts (¥8,580~), hoodies (¥9,680~), and jackets including puff jackets (¥46,200~) and MA-1 jackets (¥44,000~). Additionally, there are canvas bags (¥4,400~) and smaller accessories starting from ¥1,650. This year’s exhibition also includes art interior pieces starting from ¥9,900.

A Mission Beyond Fashion

ANNOUN stands as a symbol of a new form of business that combines brand value with social contribution. The brand believes in the unexplored potential of artworks created by disabled individuals. By enhancing their innate creativity with design, ANNOUN produces a range of products that serve the dual purpose of provide income and fostering self-expression for these artists.

The revenue generated from sales flows back to the creators, reinforcing a sustainable cycle where disabled individuals receive direct wages, significantly enhancing their quality of life while promoting independence and dignity.

Atelier Announ: Pioneering Support for Disabled Artists

Recognized as Japan’s first art-design organization that merges work and support for disabled individuals, Atelier Announ provides an opportunity for those passionate about art to become professional creators. Established five years ago, the Atelier has expanded to four locations, demonstrating successful growth and commitment to providing an empowering environment.

Unlike traditional job support programs, Atelier Announ does not focus on the limitations but rather nurtures the individual’s passions and capabilities, thus revolutionizing the approach to employment for disabled individuals in Japan.

Join Us for the Exhibition!

We invite everyone to come visit the ANNOUN x Atelier Announ exhibition on October 18 from 11:00 AM to 6:30 PM, located at 3-15-8 Jinguumae, Shibuya-Ku, Tokyo. This is an excellent opportunity to appreciate the new creations firsthand, support our artists, and witness the fusion of art and empowerment.

Please note, there is no parking available at the venue.

For further inquiries, feel free to reach out to us at [email protected].