#Japan #Tokyo #Seven-Eleven #Lotte #Ume Day

Celebrate Ume Day with Seven-Eleven's Exciting New Sweets!

On June 6, known as 'Ume Day' in Japan, three delightful ume-themed sweets will launch at Seven-Eleven stores nationwide starting May 19. This event honors Japan's historical connection with ume, which once symbolized health and well-being, and is now seeing a resurgence in popularity.

Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, has partnered with renowned brands Lotte and Kameda Seika to create unique ume-infused snacks just in time for the summer season. As the focus shifts back to ume for health benefits, especially in the heat, these new offerings are both exciting and refreshing!

What's on Offer?

1. Happy Turn Mini Rich Ume Flavor

• - Price: 148 yen (tax included: 159.84 yen)
• - Release Date: Starting May 19, 2023
• - Available Area: Nationwide at Seven-Eleven

This seasonally limited Happy Turn snack emphasizes ume powder, enhancing its sweet and tangy flavors. A perfect on-the-go snack for those warm summer days!

2. Seven Premium Pitted Crispy Ume, Small Ume Flavor

• - Price: 198 yen (tax included: 213.84 yen)
• - Release Dates:

- East Japan: Starting May 26, 2023
- West Japan: Starting June 2, 2023

• - Available Area: Exclusively at Seven-Eleven

Buzzy on social media for its delightful crunch, this crispy ume snack brings the irresistible sweetness and tang of small ume directly to your palate. A perfect match for the ASMR trend, it's sure to become a favorite!

3. Lotte Soft Candy Small Ume

• - Price: 148 yen (tax included: 159.84 yen)
• - Release Date: Starting May 26, 2023
• - Available Area: Nationwide at Seven-Eleven

This soft candy, coated for a crunchy texture, delivers a burst of ume's rich flavor and is a great option for a refreshing pick-me-up during the hot summer months.

Ume and Summer: A Refreshing Combination

June 6 not only celebrates the ume but also coincides with the rising interest due to health and wellness trends. With individuals preparing for summer, ume's properties are becoming a go-to remedy against heat exhaustion. The charming 'Koume-chan' will brighten the stores, making the ume-themed displays truly eye-catching!

A Commitment to Flavor

Seven-Eleven emphasizes its 'Ume Push' for this summer, collaborating with beloved brands to reinvent the ume experience. The focus remains on clarity and freshness in each product, offering something delicious for those moments when energy is low, whether at work or home.

Are you ready to embrace the ume craze this summer? Stop by your local Seven-Eleven to taste these unique creations and discover your favorite ume treat!

Note: Store prices may vary. Prices are displayed with an 8% reduced tax. Actual product availability may differ by location, and promotion may end without notice. For the latest updates, visit Seven-Eleven's website.