A New Partnership for Parenting
In a groundbreaking initiative, Celest Sitter, a babysitting service operated by Pei Shukuran from Shinjuku, Tokyo, has announced a collaboration with Seastar Corporation, a manufacturer based in Minato, Tokyo, known for medical devices and childcare products. This partnership aims to provide practical solutions for families navigating the complexities of parenthood.
Addressing Parenting Challenges with Product Partnerships
The collaboration focuses on products tailored to assist families dealing with common parenting issues. Among the offerings are the electric nasal aspirator, "Merushi Pot", motion sensors, and a new hands-free electric breast pump that was launched in May 2025. These products will be naturally introduced to customers through the hands-on experience of Celest Sitter’s caregivers in various childcare settings.
Creating Opportunities for Connection, Not Direct Sales
Contrary to conventional marketing strategies, this initiative is not primarily aimed at promoting product sales. Instead, it emphasizes creating opportunities for parents to discover useful products through casual conversations. Caregivers will listen to the concerns and daily challenges parents face, leading to organic introductions to products that can genuinely help.
Genuine Voices from Daily Interactions
By placing caregivers—who are on the ground in childcare settings—in a position to share their honest experiences and interactions with various products, this partnership aims to increase product awareness and understanding. Everyday conversations will become a bridge to connect parents with beneficial tools that can ease their parenting journey.
Insights from Caregivers Foster Parental Trust
The registered staff at Celest Sitter are professionals who empathize with the parents they support. By sharing real feedback about their experiences with these products and practical usage tips, they can create a sense of curiosity and interest. This interaction is designed to inspire parents to try out new solutions and appreciate their usefulness.
Upcoming Information Sessions and Online Seminars
Looking ahead, the partnership plans to conduct online seminars and provide information on the effective use of Seastar Corporation’s products. These sessions will cover key points about health management for children, ensuring parents are equipped with knowledge and practical insights.
Strengthening Understanding to Communicate Effectively
In addition to helping families, both companies aim to enhance the caregivers' understanding of the products. This initiative will create a system where caregivers can relay accurate information to parents, lowering any psychological barriers associated with trying new products. This benefit will foster a more comfortable environment for families to incorporate innovative tools into their routines.
Aiming for a Society Built on Trust Among Products, People, and Families
Seastar Corporation’s products are designed with a strong focus on safety and functionality to meet modern parenting challenges. Celest Sitter interacts with families daily, gathering real concerns and insights from parents at the frontlines of childcare. Through this collaboration, both organizations aspire to connect products with people and companies with families, creating a more supportive environment for those with children. Together, they envision a society where parenting is calmer and families can navigate their daily lives with greater ease and safety.
About Seastar Corporation
Business Focus: Seastar Corporation specializes in the manufacturing of medical devices and childcare products, including the nasal aspirator "Merushi Pot" and many others that address parental challenges.
Website:
Seastar Corporation
About Celest Sitter
Business Focus: Celest Sitter provides a babysitting service that aims to offer families a sense of peace during their parenting journey, enabling them to lead more fulfilling lives. The service is easily accessible via LINE, supporting busy parents with ease.
Website:
Celest Sitter
Contact for Inquiries
Organization: Pei Shukuran (Celest Sitter Operations Office)
E-mail: contact@celestsitter.org
Official LINE:
LINE Account
Instagram:
Celest Sitter Instagram
X (formerly Twitter):
Celest Sitter X