Revolutionizing Beauty: Clarins Launches the AI Shade Finder for Perfect Foundation Matching

Clarins Launches AI Shade Finder: A Game Changer in Makeup

Clarins, a brand known for its innovative approach to beauty since 1954, has unveiled its latest product: the AI Shade Finder. This cutting-edge beauty technology redefines how makeup matching is done, integrating AI with in-store experiences to deliver unprecedented precision in color matching.

The Blend of Technology and Beauty

In collaboration with IlluminateAI, a pioneering startup from Silicon Valley, Clarins’ AI Shade Finder employs advanced spectroscopy techniques—utilizing the science of light—to measure skin tones and undertones with remarkable accuracy. Unlike traditional methods that rely on a single image, this technology captures multiple photos in real-time while varying the light from the smartphone screen. This allows the AI to evaluate how different light conditions reflect on the skin, leading to a match accuracy rate of 96% compared to that of experienced makeup artists.

Founder and CEO of IlluminateAI, Konrad Jarausch, describes this technological breakthrough as transforming smartphones into scientific instruments for measuring skin color. He states, "The technology quantifies pigmentation and undertones with a level of precision that was previously impossible in-store with a smartphone. It’s as if ten years of makeup expertise can now be accessed through a simple face scan."

Beyond Just Foundation Matching

The AI Shade Finder's capabilities extend beyond mere foundation matching. After analyzing a customer’s skin with their smartphone, Clarins Beauty Advisors can suggest a complete, personalized makeup routine. This experience ensures that chosen shades complement the customer’s complexion perfectly, eliminating the common issue of foundations that appear orange in natural light.

Available exclusively at Clarins boutiques and counters, this technology is designed to provide a seamless and reassuring experience. The initiative involved contributions from Clarins' Innovation Lab, beauty advisors, and clients around the world, ensuring a customer-centric approach to its development.

As Jonathan Zrihen, President and CEO of Clarins, states, "The AI Shade Finder is a testament to our commitment to putting AI and beauty technology at the heart of our makeup strategy. We are proud to introduce such an innovation crafted with our clients in mind."

Proven Success and Global Deployment

After successful tests in boutiques across France and the UK, the AI Shade Finder has already shown significant positive impacts on sales conversion and customer engagement. Clarins reports that beauty advisors have experienced an enriched relationship with clients, as users appreciate the intuitive nature of the system. Customer feedback emphasizes the convenience and speed of the matching process, enhancing their in-store experience.

Laurent Malaveille, Clarins’ Chief Digital Officer, expresses excitement over this launch, emphasizing that it marks a pivotal moment in beauty retail: "We are excited to unveil the most precise shade finder ever launched in beauty stores. This outstanding accuracy is made possible by the cutting-edge technology developed together with our partner IlluminateAI."

Currently, the AI Shade Finder is operational in over 100 Clarins boutiques across seven countries, including France, the UK, Italy, and the UAE. The launch supports the introduction of the new Double Serum Foundation, with plans for further geographic expansion in the upcoming spring season.

A Legacy of Innovation

Founded in Paris over seven decades ago by Jacques Courtin, Clarins remains a family-owned entity dedicated to responsible beauty innovation. With products formulated from natural ingredients and sold in over 150 countries, Clarins has established its position as a leading skincare brand in Europe. The brand also emphasizes sustainable practices and has initiatives focused on environmental protection and social responsibility.

As Clarins continues to forge ahead in beauty tech, the AI Shade Finder reflects its enduring commitment to blend science, precision, and personalized customer experiences in the world of cosmetics. The future of makeup consultation is undeniably bright with Clarins leading the charge in defining new standards in the beauty industry.