New and Spicy: Introducing the Pops of Flavor in Ippenchan's Yaki Soba

Introducing Myojo's Latest Flavor: Spicy Mala Yaki Soba

Myojo Foods Co., Ltd., led by CEO Akihiro Toyodome, is set to launch its intriguing new flavor, Spicy Mala Yaki Soba, on January 12, 2026. This unique product promises to be exciting for noodle enthusiasts, combining the beloved Ippenchan brand with the trending mala flavor.

A Trendy Taste Awaits

The term 'mala' refers to a popular flavor profile originating from Sichuan cuisine, characterized by a unique blend of numbing Sichuan peppercorn and fiery chili spice. This enticing flavor has recently gained immense popularity, particularly among younger generations, making it a fitting choice for winter when people tend to seek warming dishes. By tapping into this trend, Myojo aims to deliver a delicious and upscale experience, surprisingly within the realm of instant noodles.

The Perfect Combination

Ippenchan is no stranger to creativity; since its inception in 1995, it has offered a unique take on cup yakisoba by including mustard mayonnaise. This innovative approach has garnered a loyal fanbase due to the rich flavors it presents—savory sauce paired with creamy mustard mayonnaise. Now entering the world of mala, the new flavor presents a delectable blend of textures and tastes that have been meticulously crafted.

Included with the Spicy Mala Yaki Soba is a distinctive chili mayonnaise, designed to enhance the spicy experience with its delightful zesty accent. In addition, the meal is complemented with a mixture of pepper and chili toppings, which tantalizes the senses and elevates the dish to new heights of satisfaction. These carefully curated elements work together to create an unbeatable flavor experience—the kind of spicy kick that keeps you coming back for more!

Dive Into the Flavor Profile

Upon taking the first bite, diners will experience a unique combination of succulent flavors and the exhilarating punch of spice. The noodles themselves are crafted to provide a satisfying chew, maintaining an excellent texture that stands up to the bold flavor packed within. The sauce is a blend of mala paste and flavorful oils enriched with the essence of Sichuan pepper. Combined with the specially made chili mayonnaise, the spicy essence evokes a depth of flavor that engages the palate delightfully.

The Sichuan pepper and chili seasoning sprinkled atop creates an aromatic allure that enhances the overall eating experience. With this dish, the boldness of spicy and savory flavors results in a truly addictive combination.

Product Details

Product Name: Myojo Ippenchan Yaki Soba Spicy Mala Flavor
Contents: 114g (Noodle: 90g)
JAN Code: 4902881459082
Packaging: One case contains 12 servings
Suggested Retail Price: 236 yen (per serving, excluding tax)
Release Date: January 12, 2026
* Availability: Nationwide

As a result of Myojo's dedication to quality and taste, the Spicy Mala Yaki Soba promises an irresistible blend of heat and flavor that satisfies both cravings for comfort food and a dash of adventure. Don’t miss out on this extraordinary culinary delight that brings the world of mala straight to your dinner table.