#Singapore #Telecom #Wavenet #CSG

Wavenet and CSG Launch AI-Powered Real-Time Promotions

At the DTW – Ignite 2025, Wavenet, a key player in AI-driven digital transformation, joined forces with CSG, a dedicated SaaS platform provider, to present a breakthrough in telecom customer engagement: an AI-powered real-time promotions solution. This collaboration aims to redefine how telecom operators interact with their subscribers, enhancing their overall experience.

Real-Time Engagement Through AI

The integration features Wavenet's predictive intelligence platform, Sense AI, enriched by CSG's real-time engagement tools. This advanced solution allows telecom operators to transition from a reactive to a proactive engagement model by delivering tailored, high-impact promotions instantly, all without the need to overhaul their existing systems. By incorporating a dynamic intelligence layer, the solution continuously assesses subscriber behaviors such as churn risk, lifecycle stages, and usage patterns effectively.

Suren Pinto, Wavenet's CEO, emphasized the potential of AI in telecom: "Telcos don’t always need to replace existing infrastructure to drive innovation. The power of AI lies in intelligent automation without significant capital investment. We are enabling operators to deepen customer loyalty and execute personalized engagements swiftly—this is monetization that is viable today."

Seamless Integration and Lifelong Monetization

This AI-driven solution is not just about offering promotions; it's about enhancing the entire subscriber journey. Whether preventing churn, enhancing roaming offers, or activating additional services contextually, it serves as a potent monetization tool equipped with speed, precision, and adaptability that optimizes outcomes across various use cases. By integrating smoothly into existing frameworks, it fosters continuous learning and automation, allowing telecom companies to personalize customer interactions without disruption, minimizing operating costs or overhead.

Mayoor Mahendra, CSG’s Vice President for Network Solutions, remarked, "AI is fundamentally changing how operators grow and compete. Those who act decisively will set industry standards." He added that this solution empowers operators to engage customers more intelligently while simultaneously bolstering retention and tangible business results—all while building on familiar systems.

Live Demonstration at DTW – Ignite 2025

During the live demonstration at DTW – Ignite 2025, Wavenet and CSG illustrated the capability of their solution by showcasing real-time triggers such as top-ups, data consumption, and location analytics to offer predictive and personalized promotions that resonate instantly with customers. This strategic approach marks a significant leap from merely reactive customer interactions to engaging subscribers in real-time with relevant offers, all aimed at modernizing customer experiences without interruptions.

Wavenet and CSG are setting the stage for scalable, intelligent innovations that demonstrate AI-powered engagement is not merely a future concept but a current operational reality.

About Wavenet

Founded and headquartered in Singapore, Wavenet is a premier independent software vendor (ISV) spearheading AI-first digital transformations across the telecommunications sector. With over 20 years of expertise and a reach spanning 30 countries, Wavenet offers intelligent value-added services (VAS) platforms and advanced customer experience solutions tailored for today's telecom challenges. To learn more, visit globalwavenet.com.

About CSG

CSG sparks unforgettable customer experiences, ensuring seamless connections for businesses and individuals alike. With expertise in customer experience, billing, and payment solutions, CSG supports companies of any scale to enhance profitability and facilitate meaningful changes. Their SaaS offerings grant leaders the autonomy to shape their trajectory while receiving guidance from an engaged and innovative global team. Discover more at csgi.com.