Triangle Insights Group Welcomes Jennifer Greeby as New Partner to Enhance Leadership Strength

Triangle Insights Group Strengthens Leadership Team



Triangle Insights Group, a leading strategy consulting firm specializing in life sciences, is enhancing its leadership team with the appointment of Jennifer Greeby as Partner. This strategic move underscores the firm's commitment to delivering high-impact solutions across the life sciences value chain.

A High-Caliber Addition to the Team


Jennifer Greeby joins Triangle with a wealth of experience in the life sciences industry, specifically in commercial roles across various therapeutic areas. Her career includes notable positions such as Senior Vice President of Launch Excellence at Precision AQ and Vice President of Global Marketing at Athenex Oncology. Greeby's expertise spans oncology, hematology, rare diseases, and metabolic disorders, providing Triangle with invaluable insights as it expands its competencies.

Greeby's impressive background also includes leadership roles at Shire, where she served as Vice President of Global Product Strategy, and Takeda, where she was responsible for U.S. Metabolics Marketing. Notably, her strategic planning and execution capabilities have led to successful product lifecycle management and market access initiatives, essential for navigating the competitive landscapes of life sciences.

Broader Market Access Expertise


Her extensive experience is particularly beneficial for Triangle's Pricing and Market Access division. Greeby has cultivated strong relationships in the industry and understands the intricacies of market access, which are crucial for today’s life science companies aiming to optimize product positioning and profitability. Her insights will help Triangle better serve its clients, allowing them to thrive in increasingly complex markets.

Educational Background


In terms of education, Jennifer Greeby holds a Bachelor of Science in Industrial Engineering, specializing in Polymer Chemistry from the University of Cincinnati, supplemented by an MBA with a focus on Marketing and Strategy from the University of Michigan's Stephen M. Ross School of Business. Her academic credentials complement her extensive practical knowledge, enabling her to contribute effectively to the firm’s goals.

Leadership Vision for Future Growth


Chris Apolito, Mercalis's Chief Strategy Officer and a founding partner at Triangle, expressed enthusiasm about Greeby’s arrival. He stated, "Jennifer is an extremely valuable addition to our team. For many years, she has demonstrated excellence in her field and is highly respected in the world of life sciences consulting. We look forward to the role Jennifer will play in accelerating further growth of the company." Apolito's confidence indicates a clear vision for the future, leveraging Greeby's strengths to enhance Triangle's service offerings and expand its client base.

About Triangle Insights Group


Triangle Insights Group is dedicated to providing actionable insights and strategic guidance to leaders in the life sciences sector. By combining deep industry knowledge with rigorous analytical capabilities, Triangle aids clients in making informed strategic decisions. The firm specializes in key therapeutic areas such as oncology and CNS, along with industry disciplines including pricing, market access, and new product planning.

To learn more about Triangle Insights Group and its comprehensive services, please visit Triangle Insights Group's website.

About Mercalis


Mercalis, the parent company of Triangle Insights Group, operates as a fully integrated commercialization partner in the life sciences sector. They deliver comprehensive solutions that encompass every stage of the healthcare value chain. With over two decades of experience, Mercalis combines proven industry knowledge with cutting-edge technology to empower its clients in bringing innovative products to market effectively. To discover more about Mercalis, please visit Mercalis' website.

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