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I Can't Believe It's Not Butter!® Shines at PEOPLE Food Awards 2026

In an impressive accolade for plant-based spreads, I Can't Believe It's Not Butter!® Original has been awarded the title of Best Butter Alternative at the PEOPLE Food Awards 2026. This recognition reinforces its reputation as a leading choice for consumers looking for both flavor and nutritional value in their kitchen staples.

The original spread, launched early this year, comes packed with an updated NutriRich™ formula. It promises a delightful buttery flavor along with a wealth of essential nutrients. Each tablespoon not only delivers an excellent source of vitamins A, D, E, and B12, but it also provides 20% of the recommended daily intake of Omega-3 ALA while containing 70% less saturated fat than traditional dairy butter.

A Heart-Smart Option

As heart disease continues to impact millions of Americans, with over 120 million affected, healthy eating choices are more important than ever. Nutrition Partner Chelsea LeBlanc, RDN, emphasizes the significance of making informed decisions, especially when 60% of adults consume more saturated fat than recommended. Small changes, such as substituting dairy butter with I Can't Believe It's Not Butter!, can effectively reduce saturated fat intake while incorporating essential nutrients like Omega-3 ALA into one’s diet.

The road to this prestigious award involved thorough evaluations by PEOPLE editors, who highlighted how closely I Can't Believe It's Not Butter!® mimics the taste and texture of real butter. One tester even remarked, “If I didn't know the brand, I would swear this was real butter.” This praise, along with the brand's commitment to continuous innovation, sets it apart in the competitive landscape of butter alternatives.

Commitment to Quality and Innovation

Danielle DeGrandis, Brand Manager at Flora Food Group, expressed that this achievement underscores their dedication to meeting the evolving needs of consumers. I Can't Believe It's Not Butter! has been reimagined to deliver not only a rich, buttery flavor but also strategic nutrient benefits that cater to modern dietary preferences, including those following GLP-1-friendly diets.

Recently, the brand also partnered with Chef Gordon Ramsay to launch its NutriRich™ formula, marking a new era in its product offerings. The portfolio has expanded, featuring varieties such as:

• - Original: A creamy, buttery taste with essential nutrients.
• - Light: Lower in fat and calories, while still rich in vitamins.
• - Extra Creamy: Crafted with fresh cream for a rich and smooth experience.

Each product in the I Can't Believe It's Not Butter! range is designed to ensure that consumers can enjoy flavorful cooking, baking, and spreading without compromising on their health goals.

A Legacy of Culinary Excellence

The success of I Can't Believe It's Not Butter! is rooted in the expertise and commitment of Flora Food Group, a company with a legacy tracing back to 1871. Their mission is to provide culinary essentials that enhance the quality of food, making it not only more delicious but nourishing and sustainable.

The brand aims to expand consumer choices by merging nutritional knowledge with culinary prowess, thus leading the category with purpose-driven innovations that promise outstanding flavor, health benefits, and performance.

For more information and to explore healthy recipes, visit ICantBelieveItsNotButter.com.

As the category leader, I Can't Believe It's Not Butter! continues to redefine expectations in the spread market, ensuring that better, healthier choices are always within reach for consumers worldwide.