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Discovering the Importance of Design in Marketing

In an increasingly digital world, the importance of design within marketing strategies cannot be overlooked. On May 20, 2025, Amana Co., Ltd., headquartered in Shinagawa, Tokyo, will host an insightful online seminar titled "Does Design Really Matter? Evaluating and Utilizing Strategies from a Marketing Perspective." This session promises to delve deep into the intricate relationship between design and its impact on marketing outcomes.

Why Does Design Matter?

Many businesses often underestimate the role that visuals and design elements play in their corporate websites or owned media. It is commonplace to dismiss these elements as inconsequential, believing that the absence of an attractive design will not affect overall performance. Others might assume that simply having a visually appealing website is sufficient to engage customers. However, when viewed through a marketing lens, it becomes evident that design possesses significant meaning and influence.

This webinar seeks to address critical questions surrounding the necessity of visuals and design in effective communication strategies on the web. Participants will be guided through discussions on how to assess the effectiveness of design elements and their potential impact on a website's visitor interactions and conversions.

Who Should Attend?

This webinar is crafted for professionals who wish to deepen their understanding of how visual aspects influence overall digital marketing strategies. Ideal attendees include:

• - Those looking to better comprehend the impact of appearance and layout in the PDCA (Plan-Do-Check-Act) cycle of their initiatives.
• - Individuals aiming to improve their website's effectiveness but uncertain about how to evaluate design elements.
• - Companies preparing for a website overhaul that require assistance with defining marketing requirements.

Meet Our Speakers

The session will feature two distinguished speakers:

Takahisa Watanabe

As the Department Manager and Marketing Director at Amana, Takahisa Watanabe boasts extensive experience in e-commerce and content marketing. His journey began at BALS (now Francfranc), where he introduced and managed their e-commerce site, paving the way for successful owned media initiatives. With a focus on mobile media businesses and content marketing, he has been pivotal in implementing strategies that help clients enhance their communication through effective content creation.

Ryuu Akiyama

The representative partner of Arijiri LLC, Ryuu Akiyama, has broad experience in content development and digital marketing strategies. Having gained a reputation for bridging diverse methodologies within various professional frameworks, he is celebrated for his expertise across B2B digital marketing and web/app development, enabling him to offer comprehensive support across numerous digital initiatives.

Event Details

Date & Time:

• - When: May 20, 2025, from 12:00 PM to 12:50 PM (JST)
• - Where: Online webinar (Zoom)

Capacity:

• - Participants: Up to 100 attendees
• - Cost: Free of charge

Registration:

• - Interested participants can sign up via the following link: Register Here

Contact:

• - Phone: +81 3-3740-4011
• - Email: [email protected]

About Amana Co., Ltd.

Founded in 1979 as a production company for advertising photography, Amana has evolved into one of Japan's largest visual communication production firms. They offer a diverse array of visual services ranging from commercials and web videos to fine graphics and 3DCG, among other offerings. With a wealth of creative resources and thousands of projects under their belt, Amana empowers clients to effectively communicate their value propositions and drive impactful change within their organizations. They also provide solutions that support clients in digital transformation efforts.

Company Overview:

• - CEO: Takashi Kaneko
• - Location: 2-2-43 Higashi Shinagawa, Shinagawa-ku, Tokyo
• - Established: April 1979
• - Capital: 1 billion JPY
• - Employees: 430 (As of January 1, 2025)
• - Business Activities: Visual communication, content marketing, web development, and various promotional strategy implementations.
• - Website: Amana Official Site

Join us as we unravel the powerful connection between design and marketing – your pathway to enhancing your digital engagement!