#Japan #Shibuya #CCCMK Holdings #Prepper Open Data Bank #Vポイント

Truestar and CCCMKHD: A Collaborative Leap in Data Analytics

In a significant move towards advancing data analytics, Truestar Inc., based in Shibuya, Tokyo, has recently announced a collaboration with CCCMK Holdings, which specializes in lifestyle data with their Vポイント system. This partnership integrates Vポイント's robust purchase data with Truestar's Prepper Open Data Bank (PODB), significantly enhancing data analytical capabilities for businesses.

Unveiling the Potential of Data Collaboration

The essence of this collaboration lies in the fusion of Vポイント's deep purchase data—gained through Single ID tracking—with the expansive public data provided by PODB. This integration occurs within the Snowflake environment, streamlining data access and analysis, which is crucial for understanding consumer behavior. The use of intuitive visualization tools facilitates efficient market area analysis—a critical component for businesses striving to improve their sales strategies.

From Complexity to Simplicity

Traditionally, sales teams faced arduous hours of market segmentation analysis, often taking anywhere from 30 minutes to 2 hours to derive actionable insights. However, with this partnership, CCCMKHD has leveraged PODB's extensive route and station data within Tableau to create an accessible market area report. This transformation allows sales personnel to conduct analyses independently, significantly reducing the workload of data analysts and enhancing the speed of business operations.

A representative from CCCMKHD noted, "Since integrating PODB, our sales team can now extract and analyze data quickly without the hassle of cleaning and collecting open data. This has tremendously expedited our workflow and decision-making processes."

Truestar's Vision and Continuous Support

Truestar is committed to fostering data-driven decision-making in businesses by enhancing their open data services through PODB. As part of their mission, they aim to meet diverse business needs while empowering organizations to utilize analytical insights effectively. With over 1,500 users benefiting from the service as of May 2025, Truestar's PODB stands out as a go-to resource for companies seeking readily available open data without the burdens of collection and processing.

About Prepper Open Data Bank (PODB)

PODB is designed under the philosophy of providing easily usable open data, encompassing resources like e-Stat and national numerical information available through the Snowflake Marketplace. The service exemplifies efficiency and accessibility, allowing users to focus on application rather than data preparation.

For businesses eager to enhance their data capabilities, PODB is a transformative tool that bridges the gap between raw data and actionable insights. For further details on the PODB, you can visit the official page here.

About Truestar Inc.

Truestar Inc. champions the idea of accelerating decision-making through data and technology. With over a decade of expertise in data analytics, they cater to various industries, offering solutions in data engineering, visualization, data science, and training. Organizations can rely on Truestar for enhanced support with cutting-edge technologies such as Tableau and Snowflake. Moreover, the company actively engages in community building and training through events focused on nurturing data talents.

As the digital landscape continuously evolves, partnerships like that of Truestar and CCCMKHD are pivotal for pushing the frontier of data analytics, enabling companies to stay competitive and informed in an ever-changing market landscape.