#USA #Los Angeles #Minions #KING'S HAWAIIAN #Banana Bites

King's Hawaiian Launches 'Shake 'Em' Banana Bites with Illumination's Minions

In an exciting new partnership, King's Hawaiian has teamed up with Illumination to introduce a playful limited-edition snack called 'Shake 'Em' Banana Bites. This limited-time offering, which hits the shelves nationwide on May 20, is inspired by the Minions' notorious love for their favourite fruit, bananas.

The 'Shake 'Em' Banana Bites feature the delightful soft and sweet bread for which King's Hawaiian is known, combined with a sweet banana-flavored sugar topping. The joy of this snack is not just in its taste but in its unique three-step interactive experience: sprinkle, shake, and savor. This captivating process not only makes the consumption of these bites fun but also allows consumers to customize their flavor experience. For those who prefer their snacks warm, the bites can be heated in an air fryer for an added touch of indulgence.

The announcement comes as a prelude to the release of Illumination's new film, Minions & Monsters, which is set to premiere in theaters on July 1, 2026. To celebrate this collaboration, King's Hawaiian has planned a full-course marketing strategy that includes a vibrant new television commercial and distinctive in-store displays, ensuring the cheeky spirit of the Minions reaches fans everywhere.

King's Hawaiian has a legacy of bringing joy through food, and Raouf Moussa, the Chief Marketing Officer, expressed enthusiasm regarding the partnership, stating, *“We’re excited to combine our signature soft, sweet bread with the Minions' iconic flavor. It's a delicious and unexpected treat.