#United States #Shelton #Timex Atelier #Giorgio Galli #Timex Group

Discovering Timex Atelier: A Modern Legacy

Since its inception in 1854, Timex has consistently evolved its designs and committed itself to innovation in the watchmaking industry. Now, after more than 170 years, Timex introduces Timex Atelier—a fresh chapter that reflects both the brand’s rich history and progressive design philosophy. This new line signifies a continuation rather than a departure from its past, emphasizing independence, quality, and timeless design.

Timex Atelier carries forward the legacy initiated by the Giorgio Galli series, focusing on two main principles: proportion and clarity. According to Giorgio Galli, the Chief Creative Director of Timex Group, every piece in this lineup encourages exploration. Its designs invite wearers to appreciate the subtle details—each surface, line, and relationship between components has been meticulously thought out.

The Essence of Timex Atelier

A Legacy of Craftsmanship

Timex Atelier embodies the essence of 170 years of meticulous watchmaking, distilled into a refined approach to design. This watchmaking philosophy champions luxury, akin to the Timex way, where the elegance hides in the details. The goal is not to dazzle at first sight, but to reward prolonged attention and appreciation over time.

Tobias Reiss-Schmidt, President and CEO of Timex Group, emphasizes that the Timex Atelier is a statement of who they are as a brand and how they envision the future. Every watch is designed to endure—both in style and functionality.

The Timex Atelier Marine M1a

The Timex Atelier Marine M1a is the inaugural timepiece from the Atelier collection. This model features a 41mm stainless-steel case with a unique skeletonized architecture. With a black IP-coated middle case, a screw-down crown, and impressive 200M water resistance, it is more than just aesthetically pleasing—it’s perfectly suited for everyday wear.

The brilliance of the M1a is encapsulated under a double-curved sapphire crystal, which has been treated with a triple-layer anti-reflective coating, ensuring clarity in even the brightest conditions. Its unidirectional rotating bezel comes equipped with a black ceramic insert and Swiss Luminova for visibility, demonstrating practical design.

Beneath the bezel lies a polished black enamel dial, showcasing silver-applied indices and hands also filled with Swiss Luminova, ensuring that telling the time remains effortless.

Movement and Variants

At the heart of the Marine M1a lies the Swiss-made CATENA SA 100 automatic movement that features 29 jewels, delivering a 36-hour power reserve and operating at an impressive 28,800 vibrations per hour.

The Marine M1a will be offered in two versions. The first will include a stainless-steel bracelet outfitted with a custom deployant buckle and self-adjustable links, while the second version offers a premium NBR rubber strap for those who prefer a more rugged look.

Availability and Future Editions

The Timex Atelier Marine M1a officially launches on September 25, 2025, exclusively available at TimexAtelier.com. It represents the beginning of a series of Atelier editions aimed at showcasing Timex’s commitment to modernist designs. Each subsequent release is anticipated not only to captivate discerning watch enthusiasts but also to uphold the brand's ethos of subtlety and sophistication.

Timex Atelier is not just about nostalgia; instead, it celebrates a modern legacy where timepieces are designed with contemporary sensibilities, stylish detail, and the promise of enduring quality. For those with an appreciation for proportion, subtlety, and refined design, Timex Atelier will undoubtedly be a respected addition to their watch collection.

About Timex Group

Timex Group is renowned for its innovative timepieces marketed globally to a broad audience. Headquartered in Shelton, Connecticut, this privately-held company employs over 2,500 individuals and is recognized as one of the largest watchmakers worldwide. Timex brands extend beyond its name to multiple luxury partners, illustrating a commitment to craft and quality across the board.

For more information on Timex Atelier, please reach out to designated media contacts and explore the captivating journey of an iconic brand that continues to drive forward with modernity in its DNA.