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Daydream Launches a Groundbreaking iPhone App for Fashion Discovery

In an exciting advancement for fashion enthusiasts, Daydream, an innovative platform driven by artificial intelligence, has just launched its new iPhone app. This application aims to redefine the way users discover and shop for fashion items online. By leveraging cutting-edge technology, Daydream combines visual intelligence with a personalized shopping experience tailored directly to each user's unique style.

The Vision Behind Daydream

Daydream has always been on a mission to revolutionize online shopping, and this app launch is a significant step in that direction. Thanks to its proprietary fashion AI, the app goes beyond standard search capabilities often found in e-commerce. While most inventory systems rely on generic algorithms, Daydream's AI is specifically designed to understand the nuances of fashion, such as color, cut, occasion, and more. Most impressively, it continuously learns from user interactions, fine-tuning its recommendations to suit individual preferences directly.

A Revolutionary Shopping Interface

The core of the Daydream app is its interactive chat-to-shop feature, allowing users to type queries and receive tailored fashion recommendations. By integrating Apple's latest visual intelligence tools, users can now take a screenshot of any fashion inspiration—be it an outfit spotted on the street or an Instagram post—and upload it directly into the app. The AI can analyze the image, identifying key elements and instantly match them with products from an extensive catalog featuring over 10,000 vetted fashion brands and retailers.

Julie Bornstein, the founder and CEO of Daydream, commented on this innovative experience. She states, "With Apple’s visual intelligence capabilities, we saw an opportunity to make Daydream even more intuitive where seeing becomes shopping." This capability allows immediate access to shoppable items, making the shopping process smooth and enjoyable.

Enhanced User Experience with Liquid Glass Design

With the release of iOS 26, the app's design has undergone a transformation that enhances clarity and user engagement. The Liquid Glass UI elements not only provide a striking visual appeal but also create an immersive shopping experience where minimal distractions allow users to focus solely on discovering their desired fashion items. As Maria Belousova, Chief Technology Officer of Daydream, points out, they aimed to optimize rendering for the new platform to ensure that each interaction feels both familiar and refreshingly delightful—a crucial aspect for engaging the millions of avid shoppers around the globe.

Building a Unique Fashion Ecosystem

Daydream is committed to creating an intelligent layer over the world of fashion that communicates taste and individuality. The combination of advanced AI and design sets Daydream apart from traditional e-commerce platforms. By catering to consumers who seek premium digital experiences, the company aligns itself with the highest standards of contemporary online shopping.

As shopping continues to evolve in this digital age, platforms that connect users to their fashion desires in a personalized manner will lead the way. Daydream stands at the forefront of this transformation, pioneering the shift towards a more emotionally resonant shopping experience.

About Daydream

Founded by e-commerce veteran Julie Bornstein, Daydream is considered the first chat-based AI shopping agent developed explicitly for the fashion industry. The app allows shoppers to engage naturally, be it through text or images, making it easy to find what they want from one of the largest curated fashion catalogs available. With key investors like Forerunner Ventures, Index Ventures, Google Ventures, and True Ventures, Daydream is backed by a team experienced in companies like Google, Meta, and Amazon, firmly positioning itself to lead the future of online shopping in fashion.

In conclusion, the launch of the Daydream iPhone app represents more than just a new shopping tool; it's a leap towards creating a more connected and personalized online shopping world. With AI-driven insights and the capacity to adapt to individual tastes, Daydream is setting a benchmark for future fashion discovery apps, ensuring that users' journeys from inspiration to purchase are as seamless as possible.