Can-Am Promotes Safe Riding Practices for National OHV Safety Week

Introduction

With the arrival of summer and the impending National OHV Safety Week, Can-Am, a renowned name under BRP Inc., is taking a proactive approach in advocating safety amongst outdoor enthusiasts. This initiative is a call to action for riders of all levels to prioritize responsible riding practices, ensuring that everyone can enjoy the thrilling world of powersports while minimizing risks.

The Importance of Responsible Riding

For Can-Am, responsible riding is not just a suggestion; it’s a fundamental principle that guarantees future generations will enjoy the great outdoors through the use of powersports vehicles. The brand underscores that responsible riding transcends mere adherence to regulations. It plays a crucial role in safeguarding access to trails and riding areas, reducing conflicts with other outdoor enthusiasts, lessening environmental impacts, and preserving the freedom to explore nature.

Collaborative Efforts with Tread Lightly!

In a concerted effort to enhance safety and responsibility in off-roading, Can-Am and BRP have partnered with Tread Lightly!, a nonprofit organization that promotes outdoor ethics. Together, they have developed the Responsible Rider Masterclass 101, a series of complimentary educational courses aimed at teaching riders how to lead a safer and more conscientious powersports lifestyle. Jérémi Doyon-Roch, the Global Marketing Director for Can-Am Off-Road at BRP, articulates this mission: "As leaders in the off-road industry, we owe it to our passionate community to promote responsible riding. This ensures a legacy of safe off-roading for families for generations to come."

Supporting Initiatives

To further bolster their commitment, Can-Am has announced a fundraising initiative aligned with the Responsible Rider Masterclass. For every course completed, $35 will be donated to Tread Lightly! to help support stewardship projects across North America as part of its Drive 35 initiative. The summer season is the perfect opportunity for all riders—regardless of brand—to engage with the Responsible Rider Masterclass and enhance their outdoor experiences.

The Course Modules

The Responsible Rider Masterclass, which began in February 2025, started with its initial course, Snow 101, followed by Water 101 and Off-Road 101. Each course is designed around three central themes: Safety, Rider Behavior, and Environmental Stewardship. The Off-Road 101 module aims to equip off-roaders with essential knowledge to promote responsible riding practices and exemplify good behaviors on trails. Delivered by Tread Lightly! staff alongside Can-Am ambassadors Terry Madden and Kira Block, these short, engaging online sessions are tailored for all skill levels.

Tips for Responsible Riding

To ensure a safe and enjoyable summer of off-roading, Can-Am has compiled the following tips:
1. Gear Up: Always wear your helmet, gloves, eye protection, and any other necessary safety equipment. Ensure your seatbelt is fastened before driving.
2. Stay on the Trail: Utilize designated trails to protect sensitive habitats. Tackle small obstacles directly rather than circumventing them, which can widen the trail.
3. Be Respectful: Maintain a safe distance from other riders, yield to slower or smaller vehicles, and be mindful of noise, especially near residential areas.
4. Ride Smart: Familiarize yourself with your vehicle, understand the terrain, and ride within your skill capacity.
5. Ride Alert and Sober: Remain alert while driving. Consuming alcohol or drugs before riding can lead to serious accidents.
6. Pack Out What You Pack In: Always bring a trash bag to clean up after your ride, leaving every area in better condition than when you arrived.

Conclusion

As National OHV Safety Week approaches, Can-Am's endeavors in promoting responsible riding reiterate the importance of safety in the powersports community. By encouraging riders to engage in educational programs and adopt safe riding practices, the brand is paving the way for a more responsible and enjoyable off-roading experience for everyone. For more information on off-road safety, check out Can-Am’s resources and participate in the Responsible Rider Masterclass.

About BRP

BRP Inc., headquartered in Quebec, Canada, stands as a global leader in powersports products and powertrains. With a history spanning over 80 years, BRP continues to innovate and focus on consumer needs. Their impressive portfolio includes renowned brands such as Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax engines, making them a trailblazer in the powersports industry.

Visit BRP's website for more about their offerings and commitments.