Introducing the Exclusive 10-Button P-Coat from BLUE BLUE and FIDELITY

A New Era of Outerwear with the exclusive 10-Button P-Coat

Fashion enthusiasts, mark your calendars for September 17, 2025! The highly anticipated collaboration between BLUE BLUE and FIDELITY is set to debut a striking 10-button P-coat. Renowned for their expertise in providing high-quality outerwear, FIDELITY has a rich heritage that dates back to 1941, when they started manufacturing wool melton P-coats for the United States Navy. This collaboration promises not only to honor that tradition but also to infuse it with the unique flair of BLUE BLUE.

FIDELITY: A Legacy of Quality

Founded in Boston, Massachusetts, FIDELITY quickly earned a reputation for delivering robust and durable apparel, rooted in the ethos of functionality and craftsmanship. Their melton products have become synonymous with winter wear, recognized globally as essential items. With this new P-coat, FIDELITY brings together its storied craftsmanship with BLUE BLUE's innovative design approach.

Features of the 10-Button P-Coat

This exclusive 10-button P-coat is designed for modern lifestyles while retaining the military-grade durability of yesteryear. Made from a blend of soft polyester melton, it ensures a lightweight yet resilient garment that also offers wind resistance. Aimed to capture the essence of early US Navy designs, it features:

- Double-Breasted Design: Allows the wearer to adjust the fit based on wind direction, making it not only stylish but highly functional.
- Chin Strap: A nod to historical military wear, ensuring protection against harsh elements.
- Large Collar: Designed for optimal sound reception, enhancing functionality during turbulent conditions.

Incorporating denim accents into the chin strap and pocket flaps adds a touch of contemporary style, while the interior features the iconic "B" embroidery, symbolizing the brand's identity. The coat also boasts dual branding on the back, underscoring its exclusive nature.

Versatile and Stylish

The P-coat's medium length ensures it can be effortlessly layered over casual or formal attire, showcasing its versatility as an everyday essential. Whether paired with jeans or a suit, this coat is designed to elevate any outfit. Additionally, it comes with a classic metal badge, adding a touch of vintage charm.

Pricing and Availability

The 10-button P-coat is priced at ¥47,300 (tax included) and comes in two versatile colors: GREY and NAVY. Sizes available range from S to XL. Reservations can be made from September 17, 2025, until stock runs out, with in-store availability expected in early October 2025.

Stay updated on the latest news by following BLUE BLUE's official Instagram page.

Where to Buy

- Online Shopping: SEILIN ONLINE SHOP
- Physical Stores: BLUE BLUE locations across Japan, including flagship stores in Yokohama and various major cities like Kobe, Nagoya, and Osaka.

Unveiling a marriage of tradition and innovation, this 10-button P-coat is set to be a remarkable addition to any wardrobe, reaffirming BLUE BLUE and FIDELITY's commitment to quality, functionality, and style. Don’t miss out on the chance to own this iconic piece!