#Japan #Tokyo #Sumikko Gurashi #Marugame Seimen #Summer Collaboration

Create Unforgettable Summer Memories with Marugame Seimen and Sumikko Gurashi Collaboration

This summer, San-X Co., Ltd., based in Chiyoda, Tokyo, collaborates with Marugame Seimen, a well-known Sanuki udon specialty store based in Shibuya, Tokyo, to bring an exclusive campaign featuring unique designs and experiences. This collaboration promises a blend of the delightful hand-made quality of Marugame Seimen's udon with the charming world of Sumikko Gurashi, creating a special dining experience for families.

As families spend more time together during the long summer vacation, they often face challenges related to meal preparation. A recent survey about summer meals revealed that approximately 70% of respondents with children felt the burden of daily meal preparations during summer, especially when it came to lunch. Recognizing this, Marugame Seimen aims to offer a fun and convenient dining option to ease these everyday issues.

1. Experience the Joy of Picnic with Sumikko Gurashi

Limited Edition 'WakuWaku Udon Box'

The highlight of this collaboration is the special 'WakuWaku Udon Box,' which includes a set of original goods, designed for your meals at home or for picnics during summer outings. This charming box features freshly made udon that is packaged on order, allowing you to experience Marugame Seimen's signature chewy texture right at home or on the go.

The 'WakuWaku Udon Box' is visually appealing and kid-friendly, filled with colorful sides inspired by Sumikko characters. The meal is crafted to evoke the joy of a picnic, including creative imagery such as spinach and broccoli paste representing grass, and carrot salad simulating a picnic blanket.

The highlights of the 'WakuWaku Udon Box' feature:
1. Joyful Picnic Experience: Enjoy visually and tastefully delightful food.
2. Summiko-Inspired Colors: A medley of shrimp tempura, corn potato salad, and colorful garnishes present a whimsical Sumikko theme.
3. Balanced Health: Packed with favorites for both adults and kids, this meal includes popular items like shrimp tempura and chicken nuggets, supplemented with wholesome veggies.

This limited-time promotion runs from July 14, 2026, to August 31, 2026, priced at 690 JPY (tax included) at participating Marugame Seimen locations.

2. Meet Sumikko Characters with Every Udon

During the promotion, with every order of udon, customers will receive exclusive original udon plaques illustrated with Sumikko Gurashi characters. Each design is unique, with different designs launched in two phases throughout the campaign. Customers can relish discovering which Sumikko character they will encounter with each bowl of udon.

3. Enjoy Exclusive Goods with Your Meal

A unique offering allows customers to receive random original collaboration goods when they order a bowl of their favorite udon along with a 'Marugame Udo-nuts.' These can include delightful items like decorative coasters or clip bags featuring alluring designs of Sumikko characters.

4. Win Exclusive Goods Through Our SNS Campaign

To join in the excitement, an SNS campaign will run concurrently, allowing participants to win exclusive bags featuring the collaboration design. By following Marugame Seimen's official X account @UdonMarugame and fulfilling entry conditions, you can have a chance at one of 100 collaboration bags during the campaign.

This exciting partnership harnesses the hands-on approach that Marugame Seimen is known for, emphasizing day-to-day dining experiences that blend high-quality, fresh ingredients with the heartwarming world of Sumikko Gurashi. Marugame Seimen continues to focus on providing satisfying meals rooted in freshness and tradition, ensuring a memorable dining experience for all.

About Marugame Seimen

Marugame Seimen is devoted to providing ‘alive’ udon, famously stating, “Our udon is alive.” By ensuring superior quality through fresh ingredients and skilled craftsmanship, they serve delicious udon made right on-site at over 800 locations across Japan.

About Sumikko Gurashi

Born in 2012 under the theme, “This is where I feel at peace,” Sumikko Gurashi combines cuteness with a hint of quirky humor, resonating with a broad audience. Much like the beloved characters, many people have a desire to occupy the corners of cafes and other public spots. These characters embody those subtle feelings perfectly.

Conclusion

This limited-time collaboration between Marugame Seimen and Sumikko Gurashi is an exceptional opportunity for families to forge joyful summer memories packed with fun and deliciousness. As these brands come together, customers can anticipate a charming blend of culinary delight and whimsical character experiences!