Freightos Appoints Michael Netter as CRO to Boost Global Market Strategy and Growth

Freightos Appoints Michael Netter as CRO

Freightos Limited, the leading digital freight booking and payment platform in the international logistics industry, has taken a significant step forward in its growth strategy with the recent appointment of Michael Netter as Chief Revenue Officer (CRO). This move is expected to bolster the company's global revenue strategy and strengthen its commercial execution.

Michael Netter brings a wealth of experience in the realm of B2B SaaS and digital logistics, along with a robust understanding of Internet of Things (IoT) solutions and go-to-market leadership. Having served as the Vice President of Sales EMEA at Proemion, an innovator in IoT and Industry 4.0 software, Netter is well-equipped to navigate the complexities of the digital logistics sector. His versatile background also includes key roles at project44, where he focused on intermodal sales, and at Synfioo, where he spearheaded the integration and expansion of multimodal visibility solutions as Chief Revenue Officer.

According to Zvi Schreiber, CEO of Freightos, Netter's extensive expertise in scaling digital logistics solutions across various stakeholders—logistics service providers and beneficial cargo owners (BCOs)—positions him perfectly to execute Freightos' ambitious growth plans. “Michael's capabilities align seamlessly with our vision of digitizing international shipping and connecting the global freight ecosystem,” Schreiber stated. As Freightos seeks to expand its platform's functionalities across both air and ocean freight, Netter's leadership will be critical in driving user adoption and enhancing value for customers.

In his words, Michael Netter expressed, “Connecting carriers, forwarders, and shippers on a single digital and multimodal platform is truly transformative for the industry. I am excited to be part of this remarkable team and to help amplify the company's impact across the freight ecosystem globally.” His appointment comes at a crucial time as the freight industry continues to evolve, driven by technological advancements and a growing demand for streamlined logistics solutions.

Freightos operates a vendor-neutral global freight booking platform, connecting airlines, ocean carriers, thousands of freight forwarders, and a vast network of importers and exporters. The platform aims to revolutionize world trade by making the international freight process more efficient, agile, and resilient. By facilitating digital transactions within a trillion-dollar market, Freightos offers a comprehensive suite of software solutions that encompasses pricing, quoting, booking, shipment management, and payment processes for a wide array of businesses.

Products offered by Freightos include Freightos Enterprise for larger multinational importers and exporters, Freightos Marketplace tailored for small importers and exporters, as well as solutions such as WebCargo—targeted at freight forwarders, and Clearit, a digital customs broker. Furthermore, the company provides real-time industry data through Freightos Terminal, featuring leading spot pricing indexes, including the Freightos Air Index (FAX) and the Freightos Baltic Index (FBX), with futures for FBX traded on major platforms like CME and SGX.

With Michael Netter at the helm of global revenue strategies, Freightos is set to enhance its capabilities and solidify its position at the forefront of the digital logistics transformation. As the company focuses on adopting innovative technologies to improve service delivery across air and ocean freight, the future looks bright for Freightos and its stakeholders.

More information about Freightos and its offerings can be accessed through their investor relations portal at freightos.com/investors.