#Japan #Sesame Street #ELMO #Chiyoda-ku #Cookie Monster

Sesame Street Market Unveils Exclusive 'COOKING BUDDIES!' Collection

The highly anticipated online collection titled 'COOKING BUDDIES!' will be available exclusively at the Sesame Street Market Official Online Store, beginning June 12th, 2025. This unique e-commerce venture merges retail, cafés, and interactive workshops into a singular experience, located in Chiyoda-ku, Tokyo, and operated by Mash Style Lab under the vision of CEO Hiroyuki Kondo.

This newly introduced collection features a pair of characters for the first time in the brand's history, offering delightful items featuring Elmo and Baby David, as well as Cookie Monster and Gonger. Fans can look forward to a range of charming plush toys that depict these beloved characters enjoying meals together or cooking up culinary delights. The collection also includes tote bags and jacquard towels that showcase a vintage diner aesthetic.

Collection Highlights

1. Limited Edition COOKING BUDDIES! Plush Toy Series
The plush toy collection introduces a pair version of Elmo and Baby David, who are creatively depicted with spoons, embodying a heartwarming theme of sharing meals. The duo is beautifully complemented by matching scarves, adding to their charm. Pricing for this adorable pair starts at ¥8,800.

Alongside them, Cookie Monster and Gonger are featured in a playful setting, joyfully preparing food together, equipped with spatulas and chef hats. This pair not only stands out in vivid colors, delivering an excellent visual appeal, but it's also available for ¥9,350.


2. Pair Jacquard Towels
Available for ¥1,320, these exquisite towels present original art featuring Elmo, Baby David, Cookie Monster, and Gonger. The simplistic yet elegant design caters to an adult audience, while the soft quality derived from Imabari weaving adds to its luxurious feel.


3. Pair Tote Bags
Priced at ¥2,310, these stylish tote bags adopt vintage-inspired colors, making them suitable for all ages. They feature metal ring handles that allow for personalized touches with plush charms or badges.


4. Pair Art Bandanas
For ¥1,320, these bandanas deliver a retro vibe with original pair art, ideally suited for versatile uses, whether around the neck while cooking or as a trendy accessory on bags.


5. BEST FRIENDS Stickers
Available in two styles for ¥1,100, these delightful stickers feature beloved Sesame Street characters with their companions, perfect for personalizing devices and notebooks.


All pricing is inclusive of tax. Note that these items are exclusively available through the official online store, and no in-store sales will take place. The sales period will kick off on June 12, 2025, at noon, making it a date to mark on your calendars. You can view details and shop for these items on the COOKING BUDDIES! special page, launching on June 9th, 2025, at 12:00 PM.

About Sesame Street Market

SESAME STREET MARKET is the only official store for Sesame Street, offering a unique blend of café, retail, and workshops through its concept of 'Discover Sesame Street World'. The store provides a platform for children and adults alike to engage with the delightful universe of Sesame Street, fostering an atmosphere of joy, learning, and creativity.

About Mash Style Lab

Founded in 1998 and initially a graphic design company, Mash Style Lab evolved into a prominent fashion enterprise, encompassing diverse projects in fashion, beauty, food, and real estate, driven by the motto of delivering happiness through innovative ideas. Their acclaimed brands include SNIDEL and gelato pique, catering not only to domestic markets but also expanding across Asia and beyond.

About Sesame Street

Since its inception in 1969, Sesame Street has revolutionized children's educational programming. It broadcasts in over 150 countries, blending engaging puppetry and animations to foster essential skills in pre-schoolers while conveying invaluable messages of kindness and inclusion. The program is celebrated globally for its commitment to quality educational content.

About Sesame Workshop

As a nonprofit organization, Sesame Workshop has been a pioneer in merging education, media, and research to enrich children’s lives. With over 50 years of experience, they ensure that children across the globe develop into intelligent, resilient, and compassionate individuals.

Keep an eye out for these exciting releases from Sesame Street Market this June! Together, let’s celebrate the joy of friendship and cooking with these delightful characters.