Doda Launches 'Work-Like Balance Diagnosis' Campaign
Doda, operated by Persol Career Co., is launching an exciting campaign from July 24 to August 7, 2026. This initiative invites users to engage with their newly developed "Work-Like Balance Diagnosis" test and has the added incentive of offering a chance to win Amazon gift cards worth 3,000 yen to ten lucky participants.
The primary objective of this campaign is to increase awareness and encourage more individuals to explore the innovative concept of Work-Like balance, which Doda proposes. This new model allows individuals to seamlessly merge their work responsibilities (the things they must do) with their personal interests (the things they desire to do), fostering a healthier mindset towards working and living.
Campaign Details
To enter the draw for the Amazon gift cards, participants must follow Doda's official X account (@doda_persol) and quote retweet the campaign post. Those who choose to share their diagnosis results and thoughts will enhance their chances of winning.
Participation Steps:
1. Follow Doda’s official X account (@doda_persol).
2. Quote retweet the campaign post.
Entry Period:
July 24, 2026 - August 7, 2026, until 23:59.
Notification of Winners:
Winners will be contacted via direct message on Doda's official X account in late August 2026.
Background for the Campaign
In recent years, Japan has been pushing for reforms in working styles; however, a survey conducted by Doda in May revealed that only about 20% of respondents felt they had increased their free time. The results emphasized a concerning trend: many professionals are struggling to find a balance due to demanding work hours and daily fatigue, leaving them disengaged in their private lives.
Based on this context, Doda aims to advance the traditional idea of work-life balance (considering time spent on work versus personal life) into a more holistic approach, focusing on achieving harmony between what needs to be done and what one wants to do, termed as the new concept of Work-Like Balance.
The Work-Like Balance Diagnosis is a free assessment designed by Doda based on this innovative concept. By answering a set of simple questions related to work and daily life, users can categorize their current state into one of twelve types, making it easier to visualize their situation. Additionally, depending on the diagnosis results, specific tips and advice are provided to guide individuals towards a more balanced state of being.
Through this campaign, Doda not only aims to raise awareness of the importance of finding a personal working style but also encourages everyone to take a moment to reflect on how they manage both their professional and daily lives effectively.
About Doda
Doda operates under the slogan "Make today a great working day" and offers a comprehensive array of services such as job listings, recruitment agencies, and career fairs to match job seekers with employers sustainably.
About Persol Career Co.
Persol Career Co. is committed to empowering individuals to take control of their work lives. Through services like Doda and high-class recruitment service Doda X, they provide comprehensive solutions for recruitment, job advertisements, and new graduate hiring support. In May 2022, they launched the HiPro brand to support the effective use of professional talent while making significant strides into the freelance realm. Their focus is on increasing the societal value of work, addressing social issues head-on, and creating a society where every individual's work leads to personal fulfillment.
For more information about our mission, visit:
Persol Career Mission