#Japan #Tokyo #F.C.Real Bristol #SOPH. #NEW NEW YORK CLUB

Football Culture Comes to Life at SOPH. Pop-Up Store

From May 15, 2026, the concept store V.A. will host an exciting pop-up event titled "FOOTBALL IS NEVER BORING presented by SOPH." This unique installation by JUN Company, headquartered in Minato, Tokyo, promises to immerse visitors in a vibrant football-themed experience inspired by the fictional football club F.C. Real Bristol.

Scheduled to run until June 14, the pop-up store aligns perfectly with the upcoming summer football extravaganza and features the imaginative "WORLD CHAMPIONSHIPS" theme. Aimed at celebrating the spirit of football, F.C. Real Bristol will showcase a wide range of exclusive items inspired by the tournament.

As part of this initiative, F.C. Real Bristol's Japan Tour will unveil stadium merchandise in collaboration with renowned designer Hiroshi Fujiwara's brand, fragment design. Expect to find various themed items that echo the excitement of the imagined Japan Tour, appealing to both football fans and streetwear enthusiasts alike.

What to Expect

At the V.A. store, visitors can enjoy a variety of products, meticulously designed to reflect the spirit of football culture. Some of the highlighted merchandise includes:

• - FOOTBALL IS NEVER BORING TEE – ¥8,800
• - FOOTBALL IS NEVER BORING TOTE BAG – ¥3,300
• - FOOTBALL IS NEVER BORING CAP – ¥9,900
• - BIG CHAIN NECKLACE – ¥7,700
• - BEAR KEYCHAIN – ¥5,500
• - TICKET MINI WALLET – ¥4,950
• - ALUMINUM STICKER – ¥3,300
• - SOCCER BALL KEYCHAIN – ¥4,400

Culinary Delights

In addition to the remarkable merchandise, the pop-up store will collaborate with NEW NEW YORK CLUB, a café specializing in authentic New York-style bagels and sandwiches, located in Tokyo’s Azabu-Juban and Akasaka. Attendees can indulge in uniquely colored bagel menus and a variety of stadium-inspired food and drink items, such as:

• - Bristol Set – ¥1,800
• - Brazil Set – ¥1,800
• - American Set – ¥1,600
• - Canadian Set – ¥1,600
• - Hot Dog Plain – ¥1,000
• - Hot Dog Chili – ¥1,200
• - Salted Popcorn – ¥700
• - Bristol Beer – ¥800

This exciting food venture captures the thrilling atmosphere of a live stadium, ensuring a sensory experience like no other.

Event Details

• - Duration: May 15, 2026 - June 14, 2026
• - Opening Hours: 10:00 AM - 8:00 PM (last food order at 7:30 PM)
• - Location: 6-1-9 Jingumae, Shibuya City, Tokyo
• - Online Store: V.A. Store
• - Instagram: @va.tokyo | @vatbakery

About SOPH.

Founded in 1998, SOPH. combines contemporary trends with authentic collections, highlighting four distinct brands including SOPHNET., F.C. Real Bristol, F.C. Real Bristol for KIDS, and uniform experiment. Their imaginative designs celebrate the community of players and fans while continually evolving with seasonal themes.

About NEW NEW YORK CLUB

NEW NEW YORK CLUB recreates a slice of New York's culinary scene with its bagels and sandwiches across Tokyo. In addition to serving food, the café also offers merchandise and contributes to spreading NY culture in Japan.

The SOPH. pop-up store is set to be a must-visit for football fans and food lovers alike, making it a unique summer destination that promises a memorable experience for all.