#Japan #Niigata #MoonSwatch #Swatch #Tour

MoonSwatch Tour Arrives in Niigata!

The highly anticipated MoonSwatch Tour is touching down in Niigata, Japan, on September 20th and 21st! This traveling event is part of Swatch’s initiative to showcase the remarkable Bioceramic MoonSwatch collection, a unique collaboration with OMEGA that blends the legacy of space exploration with contemporary design.

The venue for this exciting event is Isetan Niigata, a historic department store well-loved by locals and a central hub of fashion, culture, and cuisine in Niigata’s bustling Bandai area. Whether you arrive by train from Niigata Station or from nearby neighborhoods, you’ll be greeted with a vibrant atmosphere that perfectly complements the MoonSwatch experience.

The Bioceramic MoonSwatch Collection

The Bioceramic MoonSwatch collection is not just a watch; it represents a tribute to the iconic OMEGA Speedmaster Moonwatch that first landed on the moon in 1969. Each timepiece in this stellar line is inspired by celestial bodies, featuring distinctive names that evoke images of the sun, moon, and planets. Since its launch in 2022, this collection has captivated watch enthusiasts around the globe with its innovative design and storytelling.

Exclusivity is a key aspect of this collection, as it is available only at select Swatch stores throughout Japan and is not sold online, making the MoonSwatch Tour a rare opportunity for enthusiasts and collectors to engage with the brand’s universe firsthand.

During the tour, a colorful FIAT 500, which shares its birth year with the Speedmaster, will showcase the MoonSwatch as it travels to various locations across Japan. Starting its journey from the Swatch headquarters in Biel, Switzerland, the tour will explore unique locales, blending the essence of automaking and timekeeping artistry.

Event Details

• - Dates: September 20 (Saturday) and 21 (Sunday), 2025
• - Location: Isetan Niigata, 1st Floor Special Venue (Address: 1-6-1 Yachiyo, Chuo Ward, Niigata City, Niigata)
• - Operating Hours: 10:00 AM to 7:00 PM each day

Important Notes:

• - Please be aware that no tickets will be distributed on the day; entry will be on a first-come, first-served basis.
• - Each visitor can purchase a maximum of one item per day.
• - Due to limited quantities, the event will conclude once stocks are depleted. Desired colors might also not be available.

Exciting surprises and special events are planned for the future, so stay tuned for the latest updates through Swatch Japan’s official social media channels!

For more information, check:

• - Swatch Official Website
• - Swatch Japan Instagram
• - Swatch Japan X

What is MoonSwatch?

The Bioceramic MoonSwatch collection is a celebration of the legendary OMEGA Speedmaster Moonwatch, reimagined through Swatch’s innovative lens. Its special Bioceramic material, a proprietary blend of high-tech ceramics and bio-sourced materials derived from castor oil, offers a luxurious, soft matte finish and exceptional durability. This revolutionary approach to wristwatches has begun to redefine the lifestyle of modern consumers, making it not just a timepiece but a symbol of creativity and adventure.

Since its inception in 1983, Swatch has consistently pushed the boundaries of watchmaking. The brand has remained a beacon of design and innovation while continuously maintaining a playful spirit that resonates with fans worldwide. From limited edition collections to surprise releases, Swatch keeps the excitement alive with its commitment to quality and creativity in every timepiece they release.