Strema and X Star Partnership
2026-01-08 23:33:34

Strema Joins Hands with X Star to Elevate Car Leaseback Services in Southeast Asia

Partnership Overview



Strema, an innovative used car trading platform operating in Japan and Southeast Asia, has announced a strategic alliance with X Star Co., Ltd., based in Minato, Tokyo. This collaboration aims to launch a groundbreaking car leaseback service known as "Kurumoney," targeting individual vehicle owners looking for flexible financing options.

About Strema



Strema offers a unique approach to used car purchases by addressing key pain points traditionally associated with online valuations. Their service, "Koko Kite! Satei," allows users to engage in assessments without the hassle of numerous phone calls, complicated scheduling, or payment disputes. The platform integrates a chat function for smooth communication with evaluators and employs escrow payments for secure transactions.

In Southeast Asia, Strema has begun operations in Laos, where it adapts to local vehicle trading customs by facilitating street sales. Positive feedback from local users highlights the service's effectiveness and acceptance in the region. Learn more about Strema here.

About Kurumoney



Kurumoney, developed by X Star, allows individuals to obtain substantial funds by selling their personal vehicles to X Star. Subsequently, users can lease their original vehicles back, enabling them to continue using their cars without any disruption to their daily lives. This concept promotes financial security and convenience. Explore Kurumoney here.

Reasons Behind the Partnership



The recent partnership emerges amid the rise of similar financial products in Southeast Asia, positioning car leaseback services as a viable option for used car trading. With high compatibility to the local platform's offerings, Strema is well-poised to provide a valuable service in Laos, having received inquiries from local banks and leasing companies looking to advertise their products via Strema's platform.

In Japan, Strema aims to replicate this model, broadening the range of choices available to users who are interested in selling or trading their vehicles beyond traditional methods. The collaboration with X Star's Kurumoney service presents a fresh alternative for Strema's users, enabling them to harness vehicle financing while maintaining access to their cars.

Future Plans



Set to officially launch Kurumoney by January 2026 within the Strema platform, further expansion plans include outreach to other Southeast Asian nations such as Thailand, Cambodia, the Philippines, and Vietnam. This partnership is indeed a stepping stone towards establishing a comprehensive service model adaptable across diverse markets.

Users can expect a seamless integration of services, enhancing their trading experience and financial flexibility significantly. Stay updated for more information on upcoming developments in this exciting venture.


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Topics Consumer Products & Retail)

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