Rokid Expands Its Reach with a Grand Debut in Paris
Rokid, a prominent player in the realm of AI-driven smart eyewear and human-computer interaction, made waves at the prestigious VivaTech 2026 event in Paris. This global innovation celebration marked a significant milestone for Rokid, as it showcased its cutting-edge technology for the first time in France. The event featured Rokid prominently, including a special presentation at the 10th Anniversary Champs-Élysées Showcase.
At VivaTech, Rokid displayed its commitment to enhancing productivity and everyday life through the integration of AI with smart glasses technology. The company's flagship models, the Rokid Glasses with Micro-LED displays and the innovative displayless Rokid Ai Glasses Neo, have won the hearts of users in more than 100 countries. These devices are equipped with a multitude of features, such as real-time translation in 89 languages and visual search capabilities, all powered by multiple AI assistants. Now, these pioneering products are officially available in the French market, promising to significantly improve user experiences.
Rokid is driven by the mission to democratize technology access, a vision that underpinned their partnership with Krys, a leading retail chain in Paris. This collaboration aims to make Rokid's full range of products accessible at local retail outlets, offering not only increased availability but also crucial support for prescription lens requirements. Furthermore, this partnership strengthens Rokid’s European supply chain, paving the way for future endeavors across the continent.
In addition to its retail presence, the Rokid Glasses can also be purchased through major local online platforms such as Fnac, Darty, Cidiscou, and soon Boulanger, ensuring easy access for tech enthusiasts across France.
Zoro Shao, the General Manager of Rokid Global, expressed his excitement about participating in VivaTech, highlighting it as a key moment for the company’s European strategy. He noted the convergence of interests among the technology enthusiasts and industry leaders present, emphasizing that smart glasses are evolving into everyday tools whose full potential has yet to be realized.
Rokid's unveiling at VivaTech comes on the heels of its recent entry into the German market earlier in April 2026, marking a significant expansion into Europe. The company further solidified its position in the tech landscape by successfully raising nearly $4 million through a Japanese crowdfunding platform, Makuake, where the Rokid Glasses emerged as a standout product.
The pricing strategy for the new Rokid products positions them competitively within the market. The Rokid Glasses are set to retail for €799, while the Rokid Ai Glasses Neo will be available for €449. This pricing reflects Rokid's commitment to providing high-quality technological solutions accessible to a broader audience.
Founded in 2014, Rokid has consistently been at the forefront of augmented reality (AR) and artificial intelligence (AI), innovating to enhance daily life through technology. The company claims to have developed the first open AI ecosystem for wearables, enabling seamless intelligence integration into user experiences. Much of their success has stemmed from the introduction of dual-chip architecture, multilingual voice interaction, and user-friendly AI shortcuts, along with mass-produced smart glasses equipped with displays.
In conclusion, Rokid’s presence at VivaTech 2026 exemplifies its growth trajectory and commitment to innovation in the smart eyewear industry. With strategic partnerships and a focus on accessibility, Rokid is poised to lead the charge in the evolving landscape of augmented reality and AI technologies.
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