#Japan #Sendai #Elleair #Hatachi Fund #Tsuruha Drug

Elleair's Commitment to Community Support

In a heartfelt endeavor, Elleair, Japan’s leading hygiene paper product brand, is excited to announce its collaboration with Tsuruha Drug, a well-respected retail chain. This partnership is part of the "Elleair Egao ni Touch Project," aimed at promoting happiness and smiles through the important connections between people.

Purpose of the Initiative

With the undertaking of the "Future Smiles Support Campaign," Elleair and Tsuruha Drug have pledged to donate a portion of sales from selected Elleair products to the Hatachi Fund, an organization devoted to supporting children affected by the Great East Japan Earthquake when they turn 20. This campaign highlights the importance of ensuring a positive future for these children, emphasizing community and connection as part of their growth and happiness.

Donation Details

The donation made to the Hatachi Fund will allocate approximately 1,660,295 yen to assist children's activities and provide essential support to families in need, allowing further engagement and self-sufficiency among youth. The donation ceremony was held at Tsuruha Drug's Sendai Shindenhigashi Store on October 8, 2025, showcasing the unity and collective effort in partaking in this noble cause.

Key Figures at Donation Ceremony

A prominent moment during the ceremony featured representatives from the three organizations involved:

• - Yosuke Aii from the Hatachi Fund expressed gratitude for the contributions.
• - Akihiro Osmanai from Tsuruha Drug presented the donation certificate.
• - Takahisa Nishimoto from Daio Paper emphasized the vital role of creating safe spaces for children to learn and grow.

Background of the Hatachi Fund

Established in 2011, the Hatachi Fund has committed itself to supporting children in the Tohoku region over a span of 20 years. Funds are allocated to foster learning and self-reliance opportunities, catering to the needs as they arise based on changes and recovery in the region. The impact of this initiative will resonate through communities, helping to restore the joys of childhood.

Future Smiles Support Campaign Overview

The "Future Smiles Support Campaign," conducted from April 16 to June 15, 2025, allowed customers at Tsuruha Drug locations in Tohoku and Niigata to contribute unwittingly to this charitable cause with their purchases. Following the first campaign's success, which raised over 1.7 million yen, the second round of support has reiterated the importance of community engagement in uplifting those most affected by the tragedy brought about by the earthquake.

The Elleair Egao ni Touch Project

The motivation behind the Elleair Egao ni Touch Project comes from observing the increase in single-person households and the resultant impact on familial interactions. The rise in digital communications, particularly during and after the COVID-19 pandemic, has led to diminishing face-to-face engagement. Recognizing this gap, Elleair aims to promote 'Essential Touch,' a concept embodying the joy of human interaction. The project launched in April 2022, strives to rekindle connections and foster love and understanding through various touching activities.

Educational Initiatives and Community Engagement

Elleair promotes several educational initiatives as part of the project, including:
1. Essential Touch Videos: Features individuals of different ages reflecting on the importance of connections through physical touch.
2. Touching Techniques: Dissemination of knowledge around physical and emotional touch, and its positive effects on wellbeing.
3. Workshops: Hosting community workshops to teach proper touching techniques that foster emotional stability, confidence, and happiness.
4. Community Building: Establishing a fan community to foster conversations around touch and relationships, facilitating deeper understanding and participation in supporting each other.
5. Continued Donations: Regular donations from the sales of Elleair products to help restore community engagement and enable meaningful connections.

Conclusion

The collaboration between Elleair and Tsuruha Drug emphasizes the power of community supporting one another. Through their joint effort, not only do they promote the importance of physical and emotional touch, but they also give back to the community in a way that directly impacts the lives of children affected by a tragedy. This refreshing approach highlights the importance of supporting future generations while showcasing the strength of solidarity and connection in rebuilding lives.

For more information about Elleair and the Egao ni Touch Project, visit the official website.