#USA #New York #Times Square #Potandon Produce #Green Giant Fresh

Green Giant Fresh Takes Center Stage in Times Square

In an extraordinary initiative, Potandon Produce, the exclusive marketer of Green Giant™ Fresh Potatoes and Onions, has made a triumphant entry into the bustling heart of New York City. From now until October 31, a breathtaking digital billboard in Times Square is captivating passersby, highlighting the vibrant and fresh offerings of Green Giant Fresh.

This latest campaign is aptly titled “Live the Giant Life” and features a mesmerizing display where the iconic Giant appears to move across the digital screens. With each step the animated character takes, the environmental visuals are enhanced, simulating an effect where the ground shakes beneath the Giant's enormous footsteps. The grandeur culminates in an eye-catching explosion of fresh potatoes and onions spilling across the screen, effectively drawing attention to the campaign's message!

A Celebration of Brand Legacy

John Rota, Chief Marketing Officer of Potandon Produce, expressed his excitement about this campaign, noting that Times Square provided a perfect stage for an activation of this scale. He described the experience as big, fun, and unforgettable. The campaign not only celebrates the Green Giant brand, which is recognized by over 90% of consumers, but it also connects shoppers with fresh potatoes and onions in an innovative and exciting way.

Des Hague, CEO of Potandon Produce, emphasized that this campaign pays homage to the brand’s legacy while also showcasing the essential growers behind their fresh produce. He stated, “This campaign is a bold celebration of the brand's legacy, the growers behind our fresh potatoes and onions, and the energy John and our team are building around Green Giant Fresh.”

Bringing the Giant to Life

Designed specifically for the unique architecture of Times Square, the digital spectacle employs two connected screens to create the illusion of the Giant traversing the bustling space. The clever integration of movement captivates viewers, leading to an exhilarating final impact where the display morphs into a dramatic showcase of potatoes and onions, ultimately conveying the vibrant message of “Live the Giant Life.”

Retail partners benefit significantly from this initiative, with Green Giant Fresh potatoes and onions embodying the combination of an iconic American brand and the quality and consistency that Potandon Produce is known for. JP Sureus, Head of Sales at Potandon Produce, remarked that this campaign energizes two crucial produce categories while demonstrating the unparalleled storytelling potential of the Green Giant Fresh brand on such a grand stage.

Beyond Times Square

The Times Square campaign represents a pivotal moment for Green Giant Fresh and is backed by a comprehensive strategy that includes social media engagement, original video content, and public relations efforts that extend the impact of this campaign beyond New York. This multifaceted approach provides retailers, growers, and consumers alike with opportunities to engage and participate in the excitement.

Visitors to New York City are encouraged to experience this uniquely Giant display firsthand until October 31. They can capture the moment and share their impressions on Instagram by tagging @greengiantfreshpo. To learn more about the offerings of Green Giant Fresh potatoes and onions, interested individuals can visit GreenGiantFreshPotatoes.com.

About Potandon Produce

Potandon Produce, based in Idaho Falls, Idaho, is a leading marketer specializing in fresh potatoes and onions. As the exclusive licensee of the Green Giant™ Fresh brand in North America, Potandon continues to deliver an exceptional supply of quality produce while also innovative solutions to retailers across the region. The monumental Times Square campaign is just one of the many ways that Potandon Produce showcases its commitment to celebrating fresh produce in a creative and engaging manner.