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Arita Marshmallow Christmas 2025: A Unique Winter Festival

The winter season in Japan is set to sparkle with the return of the highly anticipated Arita Marshmallow Christmas 2025 festival, scheduled to take place over two weekends from December 13-14 and December 20-21. Hosted at the Arita Sera shopping resort in Arita Town, Saga Prefecture, this enchanting event is brought to life through a collaboration with the renowned creative group Afro&Co., led by the innovative creator Afro-mance. Last year's festival attracted over 80,000 visitors, with more than 60% coming from neighboring regions such as Fukuoka and Nagasaki, showcasing the event's incredible appeal.

This year, the event aims to introduce more young people to Arita's rich ceramics culture while promoting local economic revitalization. Significant growth has been noted in retail sales and visitors from younger demographics since the festival's inception in 2023, making it a key player in energizing the Arita region.

Event Details

During the festival, attendees can immerse themselves in an array of delightful activities, including:
1. Marshmallow Picking: Gather gigantic marshmallows directly from the special marshmallow tree.
2. Roasted Marshmallow Experience: Enjoy roasting marshmallows over cozy fire pits.
3. Chocolate Fountain: Dip marshmallows into a flowing fountain of chocolate.
4. Mini Marshmallow Tree Making: Craft your very own mini marshmallow tree using Arita pottery.
5. Stage Events: Live performances, including those by popular DJs, will energize the atmosphere.
6. Illumination Display: The night sky will be adorned with magical lights inspired by Arita’s famous white and indigo ceramics from December 6.
7. Fireworks Show: A spectacular fireworks display will wrap up the festivities on the last day.

A Lifelong Christmas Experience

The Arita Marshmallow Christmas festival promises an experience that is both unforgettable and invaluable. This year’s theme is “a Christmas to remember for a lifetime.” The stunning illumination displays and the larger-than-life marshmallow tree are designed to create photo opportunities that will last forever. The aim is not only to enjoy festive fun but also to celebrate Arita ware, a ceramic tradition that spans over 400 years; the combination of this exquisite craftsmanship and whimsical marshmallow-themed activities creates a special holiday atmosphere.

For those who visit, each moment spent at the festival will become a cherished memory.

Venue Information

• - Location: Arita Sera, 2351-169 Akasaki He, Arita Town, Nishimatsuura District, Saga Prefecture
• - Date: December 13-14 and December 20-21, 2025
• - Illumination Period: December 6, 2025 - January 12, 2026

Free Admission

Entry to the festival is free of charge; however, some food and activity costs may apply. Experience the beauty of Arita’s ceramics and the joy of marshmallows at this unique event, which aims to deepen appreciation for Japan's rich ceramics heritage among younger generations.

For more information, visit the official website at marshmallow-christmas.com.

With the creative vision of Afro-mance leading the planning and production of this event, you can expect a captivating annual celebration filled with delightful fun, community spirit, and nostalgia. Join us this winter for a marvelous celebration that blends history, culture, and sweetness like never before!