#United States #Cetera Financial #First Citizens State Bank #Investment Services #Whitewater

Introduction

Cetera Financial Group has made a significant move by partnering with First Citizens State Bank to enhance its investment services. This collaboration promises to strengthen First Citizens' investment program, aligning it more strategically with customer needs and market demands.

About First Citizens State Bank

First Citizens State Bank, based in Whitewater, Wisconsin, boasts a rich history of 161 years, dating back to the formation of the First National Bank of Whitewater shortly after the National Banking Act was enacted in 1863. The bank has survived various challenges, including the Great Depression, and today operates four branches across three cities in Wisconsin, managing approximately $465 million in assets as of September 30, 2024.

This long-standing institution has built a solid reputation over the years, combining local presence with a commitment to providing exceptional customer service. Their investment program, known as First Citizens Investment Services, is set to be taken to the next level through this new partnership with Cetera.

Cetera Financial Group Overview

Cetera Financial Group is known as the premier Wealth Hub, providing both financial advisors and institutions with invaluable support. The firm operates under a unique model that goes beyond traditional investment banking, focusing instead on tailored solutions that bolster advisors' control and value. Cetera prides itself on its comprehensive offerings and is committed to helping around 12,000 financial professionals manage over $545 billion in assets.

The Partnership and Its Objectives

The partnership between Cetera and First Citizens State Bank is seen as a strategic alignment that can yield mutual benefits. LeAnn Rummel, president and CEO of Cetera Investment Services, expressed enthusiasm about welcoming a bank with such a rich legacy into the Cetera family. She emphasized the synergy between both institutions’ cultures and the potential to enhance the investment program significantly.

Nate Parrish, president of First Citizens State Bank, echoed this sentiment, highlighting the excellent customer service they aim to provide. He pointed out that the combination of Cetera’s small-firm feel, advanced technology, and robust support system positions them well to meet the evolving needs of their clients. With Cetera's support, First Citizens Investment Services is expected to flourish further, adapting to the modern landscape while honoring its historical commitments.

Celebrating Milestones

As Cetera Investment Services prepares to celebrate its 40th anniversary in 2024, the firm has seen a remarkable retention rate of 99% among its client institutions. This achievement not only reflects the trust that banks and credit unions place in Cetera but also underlines their commitment to providing quality service and innovative solutions tailored to the financial services landscape.

Conclusion

The partnership between Cetera Financial Group and First Citizens State Bank represents a pivotal step towards enhancing investment services in the banking sector. With a shared commitment to exceptional customer service and innovative financial solutions, both institutions are poised to thrive, meeting the challenges of today’s financial environment while helping their clients navigate investment opportunities effectively. As they embark on this collaborative journey, customers can look forward to an enriched experience that reflects their needs and aspirations in the world of finance.