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Whatfix Introduces ScreenSense

In a significant move to enhance digital adoption, Whatfix, the leading provider of Digital Adoption Platforms (DAP), has unveiled its latest innovation, ScreenSense. This groundbreaking AI technology is set to revolutionize how organizations interact with digital tools, improving workflows with a human-like understanding of user interfaces.

Understanding ScreenSense

ScreenSense is designed to integrate seamlessly into Whatfix’s existing product suite, which includes DAP, Mirror, and Product Analytics. By leveraging a sophisticated Computer Use model, it enables businesses to optimize their digital workflows. This technology employs patented algorithms that promote a better understanding of user behavior, leading to more intuitive digital experiences.

The primary features of ScreenSense encompass advanced context detection, behavioral intelligence, precise segmentation, and inference generation. These capabilities empower organizations to enhance user satisfaction while maximizing technology investments.

According to Khadim Batti, CEO and Co-Founder of Whatfix, "ScreenSense is crucial to our AI-driven digital adoption strategy. It simplifies technology acceptance for enterprises, helping them navigate the ever-evolving digital landscape. As AI continues to shape user interactions, ScreenSense ensures digital adoption remains intuitive and impactful, enhancing productivity and return on investment for businesses."

Dr. Gina Smith, IDC Research Director, notes, "The integration of agentic AI amplifies DAP capabilities. When carefully implemented, DAPs can expedite AI adoption and ensure organizations realize the full potential of their software investments."

Whatfix's Remarkable Growth in 2024

The introduction of ScreenSense comes on the heels of a remarkable year for Whatfix. In 2024, the company reported a staggering 38% year-over-year revenue growth and a 150% improvement in EBITDA since 2022, driven by strong market demand and operational efficiency. Notably, they acquired 12 new Fortune 500 customers across various sectors, including Banking, Financial Services, Insurance (BFSI), Manufacturing, Retail, and Technology.

The company's net revenue retention rate stood at an impressive 111% for enterprise clients, reflecting deepening customer trust and integration. Morten Rye Christensen from Semler Gruppen explains, "Whatfix has significantly improved user adoption and productivity across our platforms. Their AI-driven solutions create a seamless user experience, allowing our teams to interact with technology intuitively."

Innovation and Market Expansion

Whatfix's innovation hasn't stopped at ScreenSense. In 2024, several AI-powered features were introduced, including the 'Ask Whatfix AI' conversational analytics tool, enabling users to access insights through a simple chat interface. Additionally, Whatfix has committed to fostering AI adoption among clients, ensuring they can derive the maximum benefit from their AI investments.

The company also launched DAP on OS, which aims to simplify employee communication and enhance productivity. With the recent release of Mobile SDK 2.0, Whatfix DAP Mobile allows for quick issue resolution and enhanced in-app user experiences without heavy reliance on development resources.

Recognition and Leadership in Digital Adoption

Whatfix's ongoing commitment to innovation has established it as a leader in the digital adoption landscape. It garnered multiple accolades in 2024, including the ISG Paragon Awards Innovation Award and recognition as a leader in Gartner's Voice of the Customer for DAP. With a focus on sustainability, the company also received the EcoVadis Bronze Medal for its sustainable practices.

In total, Whatfix supports over 700 enterprises worldwide, including more than 80 Fortune 500 companies like Shell and Microsoft. The firm is backed by investors, including Warburg Pincus and Softbank Vision Fund 2, and remains poised for continued growth.

Looking Ahead

With $125 million in Series E funding, Whatfix is expanding its influence across North America, Europe, and the Asia-Pacific region, while establishing a foothold in burgeoning markets in the Middle East and Southeast Asia. The company's strategy positions it for sustained growth, focusing on sectors such as Insurance, Pharma, Life Sciences, and Banking and Financial Services.

As Whatfix continues to define the future of digital adoption, the introduction of ScreenSense represents a significant leap towards optimizing user experiences and maximizing the return on digital investments for organizations across the globe. The company has also fostered a strong community through Whatfix University, equipping over 5,500 professionals with the skills needed to excel in digital adoption, shaping the leaders of tomorrow.

For more details, visit the official Whatfix website.