Discovering Kumamoto with Kumamon and Navit-chan
Kumamoto Prefecture is stepping into the spotlight with an exciting feature page on resort job opportunities, showcasing the post-disaster revival and natural attractions through the beloved characters, Kumamon and Navit-chan. Respected for their efforts in promoting local tourism, both characters play integral roles in encouraging visits to this stunning prefecture while addressing workforce shortages in tourist areas by highlighting job openings in resort sectors.
In partnership with Dive Group, which specializes in providing labor solutions for tourist facilities, known for being the top resource for resort job postings and reviews, this campaign brings forth vital information on local attractions, culinary delights, and relevant travel discounts offered through the "Kyushu Reconstruction Support Discount" to ensure a seamless visit for potential tourists. The collaboration underscores the importance of Kumamoto’s recovery while aiming to support local tourism and generate a robust workforce.
Details of the Feature Page
The newly launched special page combines the charm of Kumamon, the honorary mascot of Kumamoto Prefecture, with Navit-chan, Dive's official character, to navigate through the local gems. It introduces must-see spots including Kumamoto Castle, Mount Aso, Aoi Aso Shrine, Gokasho, the Kumagawa River, Tachibana Gorge, and Kumamon Square, all essential for a fulfilling Kumamoto experience.
Additionally, the page presents detailed information regarding the "Kyushu Reconstruction Support Discount," which incentivizes visitors to explore the region, making it easier for them to plan their trips. To further enrich the experience, the section concludes with listings for resort job opportunities in Kumamoto, fostering a dynamic relationship where visitors not only travel but can also live and work in this engaging environment.
View the Special Feature Page Here
Background of the Initiative
As Kumamoto continues to recover from the 2026 earthquake, it remains buzzing with operational tourist attractions, accommodations, and dining. Dive insists on the significance of relaying accurate information to support local tourism and regionally nurture recovery. With anticipated demand spikes due to the discount initiative, tourism facilities will be in urgent need of employees to maintain quality services.
Navit-chan actively promotes both the appeal of resort locations throughout Japan and the attractive opportunity to work in these settings, effectively addressing workforce shortages in tourism-based locales. By joining forces, Kumamon and Navit-chan aim to convert national interest into site visits, and ultimately, into lasting job placements.
Future Aspirations
Looking ahead, Dive will continue to collaborate with municipalities across the nation to unveil hidden regional treasures. They aim to create multifaceted experiences through resort work, cultivating strong local connections and enhancing the economy. A notable trend has emerged, where numerous staff members, after working in these resorts, have chosen to settle permanently in the regions they once visited for work, highlighting the transformative impact of their initiatives. By not only increasing visitation but also nurturing community ties, Dive contributes to a sustainable local society and revitalization efforts.
Understanding Resort Jobs
"Resort jobs"—the opportunity to work in hotels, inns, theme parks, and ski resorts located in attractive tourist areas—offer employees the chance to live in proximity to their workplace. Generally lasting around three months, many positions include free housing and meals, thus easing living expenses. Furthermore, these jobs are accessible to many, with most workers starting without prior experience or specialized skills.
About Kumamon
Kumamon, created in March 2011 to celebrate the opening of the entire Kyushu Shinkansen line, serves as the PR mascot of Kumamoto Prefecture. In his role as both Sales and Happiness Manager for Kumamoto, he highlights the region's exquisite food, stunning landscapes, and rich cultural heritage to audiences both locally and internationally.
- - Kumamon Land: Visit Here
- - Instagram: @55_kumamontai
- - X: @55_kumamon
Through this initiative, Dive aspires to play a crucial role in re-establishing Kumamoto as a top travel destination while fostering workforce development within the region. They aim to build a sustainable model for tourism and local economic growth, ensuring a prosperous and vibrant future for Kumamoto.