Hisense Launches UR9 Series, a Revolutionary True RGB MiniLED TV Display
Hisense Unveils UR9 Series: A New Era of True RGB MiniLED
QINGDAO, China, April 23, 2026 /PRNewswire/ -- Hisense, renowned for its excellence in consumer electronics and home appliances, has officially launched its UR9 Series televisions, marking a pivotal moment in the evolution of display technology. Far more than just a new product, the UR9 Series redefines the representation of color in television, prioritizing a natural, realistic viewing experience that feels vivid yet comfortable.
At the core of the UR9 Series is an innovative approach to color that transforms how viewers experience visuals. Unlike traditional methods, this series utilizes cutting-edge technology to generate colors directly from the light source, resulting in a visual experience that closely mirrors human perception of reality. This innovation minimizes eye strain while simultaneously enhancing the immersive quality of media consumption.
Hisense's UR9 Series stands out due to its groundbreaking RGB MiniLED technology. Recently, the Consumer Technology Association (CTA) released an industry standard definition for RGB LED TVs, and Hisense has emerged as a leader in shaping these standards. This commitment to innovation culminates in a full RGB MiniLED backlight system that integrates distinct red, green, and blue diodes into each LED, offering unmatched control over brightness, contrast, and color fidelity. This technology achieves an impressive 100% of the BT.2020 color gamut, resulting in color performance that's not only expansive but also remarkably accurate and lifelike.
The driving force behind this remarkable display technology is the newly developed Hi-View AI Engine RGB processor. This advanced processor dynamically optimizes every frame by coordinating color and brightness at a zone level, bringing greater clarity, depth, and balance to onscreen content.
Beyond visual excellence, Hisense has prioritized a complete sensory experience with the UR9. The television boasts a high-quality 4.1.2 Multi-Channel Surround Sound system, expertly fine-tuned by the audio experts at Devialet. This system delivers a fully immersive sound experience with up-firing height speakers, dedicated surround channels, and a powerful built-in subwoofer, allowing viewers to enjoy cinematic soundscapes without needing additional audio equipment.
To enhance viewing comfort across diverse environments, the UR9 comes equipped with region-optimized panels—an Anti-Reflection Glare-Free display for Europe and Australia, and the Obsidian Panel tailored for the Americas. These features minimize distractions from ambient light while ensuring picture quality remains intact. For gamers, some models also support a native refresh rate of 180Hz, providing buttery-smooth motion and responsiveness that elevate the next-generation gaming experience.
The UR9 Series is compatible with a host of advanced formats, including Dolby Vision IQ, IMAX Enhanced, and Filmmaker Mode, ensuring it meets the evolving demands of content creators and audiences alike. This performance is beautifully complemented by the UR9’s Pure Elegance Design, featuring a sleek metal stand and a near bezel-less finish that seamlessly integrates into any modern living space.
With the introduction of the UR9 Series, Hisense continues its mission of Innovating A Brighter Life. By setting new benchmarks for