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Interluxe Group Expands Influence with adMixt Acquisition

On June 1, 2026, the Interluxe Group, a premier luxury marketing agency, announced its acquisition of adMixt, another significant player specialized in performance marketing. This strategic move aims to bolster the agency's operational prowess within the highly competitive landscape of luxury brand marketing. The joining of these two titans in their respective fields creates a powerful union that focuses on delivering integrated solutions tailored for the high-end market.

Founded in 2012, adMixt is renowned for its advanced methodologies and tools, particularly within various digital platforms like Meta, Google, and TikTok. The agency utilizes proprietary technology that sets it apart in terms of performance-based marketing strategies, thereby enabling brands to achieve greater customer growth and acquisition. With a strong emphasis on analytics and client service, adMixt has built a reputation among luxury brands in fashion, beauty, travel, and entertainment, serving notable names such as Éterne, Hunter Douglas, and Westman Atelier.

Interluxe Group's acquisition enhances its position as a leader in the luxury sector. The synergy created by uniting adMixt's performance marketing expertise with Interluxe's established strategies and audience data allows for a holistic marketing approach. This collaboration will enable both agencies to provide services that encompass everything from experiential brand activations to performance marketing, thereby enriching the client experience.

To further elevate its capabilities, the acquisition integrates adMixt's Optima platform. This proprietary Affluent Intelligence engine is designed to amalgamate first-party audience data with planning strategies, creating a robust system that smartly bridges brands to affluent consumers across various marketing channels. By combining resources, the two teams aim to ensure effective engagement with high-value audiences, ultimately resulting in higher conversion rates and brand loyalty.

Nick Van Sicklen, the Founder and CEO of Interluxe Group, expressed enthusiasm about the merger. He indicated that the evolving expectations of luxury marketers necessitate a more integrated approach that combines brand messaging with measurable outcomes. By merging the exceptional analytics and optimization capabilities of adMixt with the experiential marketing framework of Interluxe, the agency is poised to answer these demands effectively.

Kevin Simonson, who was CEO of adMixt prior to the acquisition, has stepped into the role of President of Performance Marketing for the newly unified entity. He acknowledges the tremendous potential of this collaboration, emphasizing its alignment with adMixt's ongoing commitment to client success. Furthermore, Zach Greenberger, adMixt's founder, will join the Interluxe team as the Chief Technology Officer, solidifying the technical foundation that is crucial for great marketing campaigns.

This acquisition comes on the heels of Interluxe Group's growth investment from Mountaingate Capital in 2025, a strategic move that showcases its commitment to adapting effectively to the dynamic needs of luxury brands.

In summary, the acquisition of adMixt heralds a new chapter for Interluxe Group. Together, they are set to change the luxury marketing landscape, offering clients an enhanced suite of marketing tools and strategies that leverage cutting-edge data analytics and proven creative solutions. As they merge their experiences and talents, they will not only meet the needs of existing clients but also attract new luxury brands looking for comprehensive and measurable marketing outcomes.

To find out more about the services offered by Interluxe Group and adMixt, visit their websites at www.interluxegroup.com and www.admixt.com, respectively.