Nuvei Supports Visa's Trusted Agent Protocol to Enhance Agent Commerce Efforts

Nuvei Partners with Visa to Launch Trusted Agent Protocol

In a significant breakthrough in digital payments, Nuvei has announced its support for the Trusted Agent Protocol, a new framework launched by Visa aimed at enhancing agent-based commerce. This collaboration marks a pivotal step for Nuvei, placing it at the forefront of adopting innovations designed to support merchants in safely conducting transactions with trusted artificial intelligence (AI) agents.

The Rise of Agent-Based Commerce

As the digital landscape evolves, the role of AI is becoming increasingly vital in consumer transactions. Visa's Trusted Agent Protocol, part of the Visa Intelligent Commerce (VIC) framework, allows merchants to confidently recognize and engage with AI agents acting on behalf of consumers. This initiative not only ensures the legitimacy of these transactions but also addresses the growing need for secure and reliable payment methods in an era where automation is commonplace.

At the core of the Trusted Agent Protocol lies a commitment to open standards, which includes HTTP message signatures (RFC 9421). This enables merchants to differentiate between legitimate agent activity and malicious automation with minimal changes to existing payment workflows. It’s a leap forward in ensuring both activities can coexist safely and efficiently.

Collaborating for a Safer Future

Nuvei is actively participating in the launch of the inaugural Agent Enabler pilot project, aimed at allowing acquirers to manage trusted agent-based transactions securely and effectively. This partnership with Visa represents a significant evolution in the acquirer role, adapting to the growing demands of the intelligent commerce landscape where digital agents take on roles such as price comparison and payment facilitation for consumers.

The integrated payment ecosystem provided by Nuvei, aligned with Visa’s Intelligent Commerce objectives, is designed to support merchants in transitioning to agent-driven payments. This shift paves the way to move beyond traditional, human-interaction-dependent checkout models and virtual card numbers.