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Tokyu Malls Development Reports Record Sales

Tokyu Malls Development, headquartered in Shibuya, Tokyo, proudly announces that it has achieved record sales of 250.9 billion yen for the fiscal year 2025 (April 2025 to March 2026), marking a 103.5% increase from the previous year.

Four significant commercial facilities played a pivotal role in this achievement:

• - Tamaplaza Terrace (Aoba Ward, Yokohama City) saw sales of 26.2 billion yen (up 105.3%).
• - Musashi Kosugi Tokyu Square (Nakahara Ward, Kawasaki City) tallied 15.7 billion yen (up 101.2%).
• - Gotanda Tokyu Square (Shinagawa Ward, Tokyo) reached 9.9 billion yen (up 103.4%).
• - Chuo-Rinkan Tokyu Square (Yamato City, Kanagawa Prefecture) achieved 7.6 billion yen (up 101.6%).

These sales figures represent the highest in the history of each facility. Notably, facilities such as Futako Tamagawa Rise S.C. and Granberry Park also surpassed previous sales records, further contributing to the overall success.

The surge in sales for the fiscal year can be attributed to various factors:
1. Facility Renewals and Anniversaries: Tailored renovations in response to customer needs, along with anniversary campaigns at Tamaplaza Terrace and Gotanda Tokyu Square, enhanced visitor experiences.

2. Engaging Events: Continuous community engagement events that encouraged increased foot traffic helped to achieve this success. Unique offerings were made to align with the distinct characteristics of each facility.

3. Enhanced Point Strategy: The launch of a digital TOKYU POINT CARD in April boosted membership and drove repeat visits. Changes in point allocation strategies opened new avenues for rewards, significantly amplifying customer engagement. Membership-driven sales surged overall by 137.9%, with specific facilities reporting impressive increases: Tamaplaza Terrace (123.9%), Musashi Kosugi (126.8%), Gotanda (162%), and Chuo-Rinkan (101.5%).

Tokyu Malls Development continues to embark on a sustainable growth journey by optimizing the management of commercial facilities, focusing on enhancing service value, and expanding its tenant profile with an aim of meeting diverse community needs.

Breakdown of Facilities’ Sales and Contributing Factors

Tamaplaza Terrace

• - New Stores & Renovations: Key new openings included apparel stores such as Gunze and Lacoste, alongside 11 renovation projects that refreshed the existing tenant mix. Enhancements in customer service and product assortments led to increased satisfaction among visitors, notably in the food and beverage categories.

• - 15th Anniversary Celebrations: The year-long anniversary celebration, themed “Together, Let’s Shine,” included around 100 events and decorated the space to draw diverse generations, achieving a 102.5% increase in visitors.

• - Introduction of TOKYU CARD strategies: The revamped point service encouraged new memberships and promoted increased customer footfall.

Musashi Kosugi Tokyu Square

• - High Daily Utility: Amidst rising costs and climate change challenges, the facility succeeded by functioning as a daily necessity for residents, evident in the sales growth of essential retailers like Uniqlo and Tokyu Store.

• - New Store Openings: The opening of concept stores attracted customers, with notable performance recorded soon after opening.

• - Local Sports Collaborations: Collaborations with local sports teams deepened community ties, enhancing foot traffic during events.

Gotanda Tokyu Square

• - 5th Anniversary Celebrations: Promotions as part of the anniversary led to significant increases in sales and customer engagement, showcasing collaboration across stores.

• - Area Redevelopment & Inbound Needs: Redevelopment efforts boosted the area’s population, appealing to both local customers and international visitors, enhancing revenue across key retailers including Matsumoto Kiyoshi and Muji.

Long-term Vision

In closing, Tokyu Malls Development remains dedicated to nurturing a community-oriented approach for commercial development. By aligning its operations with local lifestyles and expanding its service portfolio, the company aims to sustain its upward trajectory in the retail space. For more information about each facility, visit their respective websites which offer insights into their offerings and services, encouraging customer exploration and engagement across the board.

• - Tamaplaza Terrace: Website
• - Musashi Kosugi Tokyu Square: Website
• - Gotanda Tokyu Square: Website
• - Chuo-Rinkan Tokyu Square: Website

Overall, Tokyu Malls Development boasts a substantial influence on the retail landscape within Japan, and the company's strategic initiatives have clearly set the stage for continued success in the years to come.